{
  "tagTree": {
    "categories": {
      "A_基础信息": {
        "label": "基础信息",
        "color": "blue",
        "subcategories": {
          "A1_年龄": ["A1_25以下","A1_25-30","A1_30-35","A1_35-40","A1_40-45","A1_45-50","A1_50以上"],
          "A2_家庭结构": ["A2_单身","A2_夫妻无孩","A2_有孩0-3岁","A2_有孩3-6岁","A2_有孩6-12岁","A2_有孩12岁以上","A2_三代同堂","A2_空巢老人"],
          "A3_职业": ["A3_公务员体制内","A3_企业白领","A3_企业管理层","A3_个体经营","A3_自由职业","A3_退休"],
          "A4_户籍": ["A4_常州本地","A4_省内迁入","A4_省外迁入"],
          "A5_当前居住": ["A5_自有住房","A5_租房","A5_与父母同住"],
          "A6_车辆": ["A6_有车","A6_无车"],
          "A7_健康": ["A7_无特殊需求","A7_需电梯","A7_需无障碍"]
        }
      },
      "B_购房需求": {
        "label": "购房需求",
        "color": "green",
        "subcategories": {
          "B1_购房动机": ["B1_首套刚需","B1_婚房","B1_改善置换","B1_学区驱动","B1_投资","B1_养老","B1_分巢"],
          "B2_预算区间": ["B2_80万以下","B2_80-120万","B2_120-150万","B2_150-200万","B2_200-300万","B2_300万以上"],
          "B3_预算弹性": ["B3_固定无弹性","B3_可上浮10%","B3_可上浮20%","B3_可上浮30%以上"],
          "B4_期望户型": ["B4_2室1厅","B4_2室2厅","B4_3室1厅","B4_3室2厅","B4_4室以上","B4_不限"],
          "B5_面积偏好": ["B5_60㎡以下","B5_60-90㎡","B5_90-110㎡","B5_110-130㎡","B5_130-150㎡","B5_150㎡以上"],
          "B6_装修要求": ["B6_毛坯可接受","B6_简装可接受","B6_必须精装","B6_必须豪装","B6_不限"],
          "B7_楼层偏好": ["B7_必须低层","B7_偏好中层","B7_偏好高层","B7_不限","B7_必须电梯"],
          "B8_朝向要求": ["B8_必须南北通透","B8_南向可接受","B8_不限"]
        }
      },
      "C_区域配套": {
        "label": "区域与配套",
        "color": "yellow",
        "subcategories": {
          "C1_目标区域": ["C1_新北区","C1_天宁区","C1_钟楼区","C1_武进区","C1_金坛区","C1_溧阳市"],
          "C2_区域弹性": ["C2_锁定单一小区","C2_锁定单一板块","C2_2-3个板块","C2_全城不限"],
          "C3_通勤要求": ["C3_必须近地铁","C3_通勤30分钟内","C3_通勤1小时内","C3_不限"],
          "C4_学区要求": ["C4_必须顶级学区","C4_有学区即可","C4_不需要学区","C4_学区是加分项"],
          "C5_配套要求": ["C5_必须近商超","C5_必须近医院","C5_必须近公园","C5_配套齐全优先","C5_不限"]
        }
      },
      "D_决策特征": {
        "label": "决策特征",
        "color": "purple",
        "subcategories": {
          "D1_决策风格": ["D1_冲动型","D1_对比型","D1_谨慎型","D1_感性型","D1_理性数据型"],
          "D2_决策主体": ["D2_男方主导","D2_女方主导","D2_共同决策","D2_父母主导","D2_子女主导"],
          "D3_决策周期": ["D3_1个月内","D3_1-3个月","D3_3-6个月","D3_半年以上"],
          "D4_看房频率": ["D4_每周都看","D4_每月1-2次","D4_偶尔看看","D4_首次看房"],
          "D5_信息渠道": ["D5_APP贝壳链家","D5_朋友推荐","D5_门店进店","D5_网络端口","D5_老客户转介绍"]
        }
      },
      "E_心理价值观": {
        "label": "心理与价值观",
        "color": "pink",
        "subcategories": {
          "E1_核心驱动力": ["E1_价格优先","E1_品质优先","E1_学区至上","E1_性价比至上","E1_面子身份认同"],
          "E2_信任建立": ["E2_需要数据说话","E2_需要情感共鸣","E2_需要权威背书","E2_需要朋友推荐"],
          "E3_抗性触发": ["E3_怕买贵","E3_怕买错","E3_怕被骗","E3_怕麻烦","E3_怕后悔"],
          "E4_沟通偏好": ["E4_文字为主","E4_电话为主","E4_面谈为主","E4_被动等待"],
          "E5_生活方式": ["E5_居家型","E5_社交型","E5_运动型","E5_教育型"]
        }
      },
      "F_特殊标签": {
        "label": "特殊标签",
        "color": "red",
        "subcategories": {
          "F1_紧急度": ["F1_非常紧急1月内","F1_较紧急3月内","F1_正常","F1_观望中"],
          "F2_客户等级": ["F2_S级决策人在钱到位","F2_A级需求明确","F2_B级有意向","F2_C级随便看看"],
          "F3_付款方式": ["F3_全款","F3_商贷","F3_公积金","F3_组合贷"],
          "F4_特殊需求": ["F4_必须有车位","F4_必须人车分流","F4_不接受开放式厨房","F4_需无障碍设施","F4_养宠物","F4_必须三房","F4_必须明厨明卫"],
          "F5_明确排斥": ["F5_排斥底层","F5_排斥顶楼","F5_排斥临街","F5_排斥朝北","F5_排斥无电梯","F5_排斥老小区","F5_排斥开放式厨房"]
        }
      }
    }
  },

  "buyerTags": {
    "buyer_001": {
      "type": "婚房刚需型",
      "tags": [
        "A1_25-30", "A2_夫妻无孩", "A3_企业白领", "A4_常州本地", "A5_租房", "A6_有车",
        "B1_婚房", "B2_80-120万", "B3_可上浮30%以上", "B4_3室1厅", "B5_90-110㎡", "B6_必须精装", "B7_偏好中层", "B8_南向可接受",
        "C1_新北区", "C2_2-3个板块", "C3_通勤30分钟内", "C4_不需要学区", "C5_配套齐全优先",
        "D1_谨慎型", "D2_共同决策", "D3_1-3个月", "D4_首次看房", "D5_朋友推荐",
        "E1_性价比至上", "E2_需要数据说话", "E3_怕买贵", "E4_文字为主", "E5_居家型",
        "F1_较紧急3月内", "F2_A级需求明确", "F3_商贷", "F4_必须有车位", "F5_排斥底层", "F5_排斥顶楼", "F5_排斥临街"
      ]
    },
    "buyer_002": {
      "type": "学区焦虑型",
      "tags": [
        "A1_30-35", "A2_有孩3-6岁", "A3_公务员体制内", "A4_常州本地", "A5_自有住房", "A6_有车",
        "B1_学区驱动", "B2_120-150万", "B3_可上浮10%", "B4_2室2厅", "B5_60-90㎡", "B6_不限", "B7_不限", "B8_不限",
        "C1_天宁区", "C2_锁定单一板块", "C3_不限", "C4_必须顶级学区", "C5_不限",
        "D1_对比型", "D2_共同决策", "D3_1个月内", "D4_每周都看", "D5_APP贝壳链家",
        "E1_学区至上", "E2_需要数据说话", "E3_怕买错", "E4_电话为主", "E5_教育型",
        "F1_非常紧急1月内", "F2_S级决策人在钱到位", "F3_公积金", "F5_排斥无电梯"
      ]
    },
    "buyer_003": {
      "type": "置换改善型",
      "tags": [
        "A1_35-40", "A2_三代同堂", "A3_企业管理层", "A4_常州本地", "A5_自有住房", "A6_有车",
        "B1_改善置换", "B2_150-200万", "B3_可上浮10%", "B4_3室2厅", "B5_110-130㎡", "B6_必须精装", "B7_必须电梯", "B8_必须南北通透",
        "C1_钟楼区", "C2_2-3个板块", "C3_通勤1小时内", "C4_不需要学区", "C5_必须近公园",
        "D1_谨慎型", "D2_共同决策", "D3_3-6个月", "D4_每月1-2次", "D5_门店进店",
        "E1_品质优先", "E2_需要情感共鸣", "E3_怕买贵", "E4_面谈为主", "E5_居家型",
        "F1_正常", "F2_A级需求明确", "F3_组合贷", "F4_必须人车分流", "F4_必须三房", "F5_排斥底层", "F5_排斥无电梯"
      ]
    },
    "buyer_004": {
      "type": "隐性需求型",
      "tags": [
        "A1_30-35", "A2_有孩0-3岁", "A3_自由职业", "A4_常州本地", "A5_自有住房", "A6_有车",
        "B1_改善置换", "B2_80-120万", "B3_可上浮20%", "B4_3室2厅", "B5_90-110㎡", "B6_必须精装", "B7_偏好中层", "B8_南向可接受",
        "C1_金坛区", "C2_锁定单一板块", "C3_不限", "C4_不需要学区", "C5_不限",
        "D1_冲动型", "D2_女方主导", "D3_3-6个月", "D4_偶尔看看", "D5_朋友推荐",
        "E1_品质优先", "E2_需要情感共鸣", "E3_怕买错", "E4_面谈为主", "E5_居家型",
        "F1_正常", "F2_B级有意向", "F3_组合贷", "F5_排斥底层"
      ]
    },
    "buyer_005": {
      "type": "刚需升级型",
      "tags": [
        "A1_25-30", "A2_夫妻无孩", "A3_企业白领", "A4_常州本地", "A5_租房", "A6_有车",
        "B1_首套刚需", "B2_120-150万", "B3_可上浮30%以上", "B4_3室2厅", "B5_90-110㎡", "B6_必须精装", "B7_偏好高层", "B8_必须南北通透",
        "C1_武进区", "C2_2-3个板块", "C3_不限", "C4_不需要学区", "C5_配套齐全优先",
        "D1_冲动型", "D2_男方主导", "D3_1-3个月", "D4_每周都看", "D5_APP贝壳链家",
        "E1_性价比至上", "E2_需要数据说话", "E3_怕买贵", "E4_文字为主", "E5_社交型",
        "F1_较紧急3月内", "F2_A级需求明确", "F3_商贷", "F5_排斥底层", "F5_排斥顶楼"
      ]
    }
  }
}