# DRM — Direct Response Marketing Framework

Framework de orquestracao de agentes de IA especializados em marketing de resposta direta para o mercado brasileiro.

## Instalacao

```bash
# Novo projeto
npx drm-core init meu-projeto

# Projeto existente
cd seu-projeto
npx drm-core install

# Diagnostico
npx drm-core doctor
```

## Agentes

| Agente | Nome | Papel | Referências |
|--------|------|-------|-------------|
| `@atena` | Atena | Estrategista / Master | Dan Kennedy, Jay Abraham, Ryan Deiss |
| `@apolo` | Apolo | Copywriter | Stefan Georgi, Eugene Schwartz, Gary Halbert |
| `@hermes` | Hermes | Media Buyer | Depesh Mandalia, Manny Barbas, Molly Pittman |
| `@zeus` | Zeus | Creative Director | David Ogilvy, Luke Sullivan, Harmon Brothers |
| `@cronos` | Cronos | Analista de Dados | Alex Hormozi, Drew Sanocki, Andrew Chen |
| `@hefesto` | Hefesto | Editor de Video | Agora Financial, MindValley, Icaro de Carvalho |
| `@afrodite` | Afrodite | Designer | Russell Brunson, Joanna Wiebe, Peep Laja |
| `@temis` | Temis | Compliance | Meta/Google/TikTok Policies, CONAR, LGPD |
| `@poseidon` | Poseidon | Funnel Architect | Russell Brunson, Todd Brown, Leandro Ladeira |

## Plataformas

- **Claude Code** — Slash commands (`/DRM:agents:atena`) + rules + settings.json
- **Gemini CLI** — TOML commands + rules
- **Antigravity** — Rules

## Constitution

| Artigo | Principio | Severidade |
|--------|-----------|------------|
| I | Conversao First | NON-NEGOTIABLE |
| II | Agent Authority | NON-NEGOTIABLE |
| III | Data-Driven | MUST |
| IV | No Invention | MUST |
| V | Compliance First | MUST |
| VI | Copy is King | SHOULD |

## Modelo de Negocio

```
Frontend (VSL)                    Backend (WhatsApp)
Ad -> Microlead/VSL               API WhatsApp
-> LP de Vendas      compra       -> Msgs automaticas
-> Checkout       ----------->    -> Oferta high-ticket
-> Order Bump                     -> Onboarding
-> Upsell                         -> Upsell backend
-> Downsell
```

## Uso

```bash
# Abrir Claude Code no projeto
claude

# Ativar agente
@atena        # Estrategista
@apolo        # Copywriter
@hermes       # Media Buyer

# Comandos de agente
*briefing     # Criar briefing estrategico
*vsl-full     # Escrever VSL completa
*campanha     # Montar campanha
*funil-vsl    # Arquitetar funil
```

## Licenca

MIT