---
title: Positioning Skill
description: Define your market position using April Dunford's framework
---

# Positioning Skill

The positioning skill helps you define who your product is for, what alternatives exist, and why you're different — using April Dunford's "Obviously Awesome" methodology.

## Usage

```
/cm:position
```

With depth parameter:
```
/cm:position --depth=full
```

## What It Does

1. **Loads your context** — Reads `.cm-context` for product, ICP, and competitors
2. **Maps alternatives** — Identifies what customers would use if you didn't exist
3. **Finds unique attributes** — What you do that alternatives don't
4. **Identifies value** — What those attributes mean for customers
5. **Defines the market** — Where you play and how you frame it
6. **Writes the statement** — A clear positioning statement

## Output

The skill generates a positioning document with:

- **Competitive alternatives** — Direct and indirect competitors
- **Unique attributes** — Your differentiators
- **Value themes** — Benefits that matter to your ICP
- **Target segment** — Who cares most about your value
- **Market category** — How to frame your product
- **Positioning statement** — The final articulation

## Example Output

```markdown
## Competitive Alternatives
- Taplio (LinkedIn scheduling + AI)
- Typefully (Writing tool for social)
- Buffer (General social scheduling)
- Hiring a ghostwriter ($2-5k/month)

## Unique Attributes
- AI that learns your voice from past posts
- Audience intelligence (what topics resonate)
- One-click publishing to LinkedIn

## Value for Customer
- Posts in their voice, not generic AI slop
- Knows what their audience engages with
- 10 minutes/week instead of 2 hours/post

## Best-Fit Customers
Series A-B founders who know they should build their
personal brand but never have time to write.

## Market Category
AI personal branding assistant

## Positioning Statement
"For founders who know they should post but never
have time, AuthorityMax is an AI that learns your
voice and drafts posts your audience actually
engages with — unlike Taplio or Typefully, which
generate generic content that sounds like everyone
else."
```

## Tips

- **Run before other skills** — Positioning informs everything else
- **Update when you pivot** — Re-run if your ICP or product changes
- **Use the output** — Copy the statement to your website, pitch deck, everywhere