# Outreach & Email Skills Deep Dive

Personalized outreach and email sequence skills.

## Overview

| Skill | Framework | Output | Time |
|-------|-----------|--------|------|
| **cold-email** | PAS, Chris Voss principles | Cold email templates | 1h |
| **email-sequence** | Sequence structure + timing | Email flow | 1-2h |
| **testimonial-collection** | Collection process | Templates + synthesis | 30min |

---

## `cold-email` — Personalized Outreach

**Framework:** PAS (Problem-Agitate-Solution) + Chris Voss (Never Split the Difference)

### Principles

1. **Personalization** — Show you researched (not template-obvious)
2. **Value-first** — Give before asking
3. **Short** — Under 100 words
4. **Clear CTA** — Specific next step (not "let me know")

### Example 3-Email Sequence (AuthorityMax → SaaS Founder)

**Email 1: Problem + Pattern Interrupt**

```
Subject: Quick question about [Company]'s LinkedIn presence

Hi [Name],

Noticed [Company] just raised Series A (congrats!). Checked your LinkedIn — you posted twice in December, nothing since.

Most founders I talk to want to post more but don't have 30 minutes per post.

Built a tool that might help. Worth a quick look?

[Link]

Best,
[Your name]
```

**Why it works:**
- Personalized (mentioned their raise)
- Identified specific problem (posting inconsistency)
- Pattern interrupt ("Quick question" not "I wanted to introduce...")
- Clear CTA (link, not "let me know")

**Email 2: Social Proof (3 days later, no reply)**

```
Subject: Re: Quick question about [Company]'s LinkedIn presence

[Name],

Not sure if you saw my last email. No worries if LinkedIn isn't a priority right now.

FWIW — Sarah Chen (Acme SaaS) was in the same boat before Series B. Started using AuthorityMax, posted 4x/week, got 3 VC inbounds.

Her take: "Personal brand made fundraising easier."

If you're fundraising soon, might be worth 15 min.

[Calendar link]

Best,
[Your name]
```

**Why it works:**
- Acknowledges no reply (permission to ignore)
- Social proof (peer founder, similar stage)
- Specific outcome (3 VC inbounds)
- Ties to their likely goal (fundraising)

**Email 3: Breakup (5 days later, no reply)**

```
Subject: Last one, I promise

[Name],

Taking you off my list — clearly not the right time.

If LinkedIn ever becomes a priority, we're here.

Good luck with the Series B!

Best,
[Your name]
```

**Why it works:**
- Respectful (acknowledges lack of interest)
- Creates FOMO ("taking you off my list")
- Often gets replies ("Wait, tell me more...")

---

## `email-sequence` — Automated Flows

### Example (AuthorityMax Trial Activation Sequence)

**Trigger:** User signs up for free trial

**Goal:** Get to "aha moment" (generate first post)

```markdown
# Trial Activation Sequence

## Email 1: Immediate (signup confirmation)

**Subject:** Welcome to AuthorityMax — Let's get you posting

**Body:**
Hi [Name],

Welcome! You're 3 steps away from your first AI-generated post:

1. Upload 10 of your best LinkedIn posts (trains your voice)
2. Generate your first draft
3. See the engagement prediction

Start here: [Link to voice training]

Takes 5 minutes. Let me know if you get stuck.

Best,
[Your name]

**CTA:** "Upload Your Posts"

---

## Email 2: +1 Day (if voice training incomplete)

**Subject:** Stuck on voice training?

**Body:**
[Name],

Noticed you haven't uploaded posts yet. Common questions:

**Q: Where do I find my top posts?**
A: LinkedIn > Profile > Posts tab > Sort by engagement

**Q: What if I don't have 10 posts?**
A: 5 minimum works. Quality > quantity.

Need help? Hit reply.

[Link to voice training]

---

## Email 3: +2 Days (if voice training complete but no posts generated)

**Subject:** Your voice is trained — generate your first post

**Body:**
[Name],

Your voice training is done! AuthorityMax learned your writing patterns.

Generate a post in 60 seconds:

1. Pick a topic (or use our idea generator)
2. Click "Generate"
3. Review + edit
4. See engagement prediction

[Link to post generator]

Takes 60 seconds. Try it now.

---

## Email 4: +5 Days (aha moment reached)

**Subject:** Nice work, [Name] 👏

**Body:**
[Name],

You generated your first post! How'd it sound?

89% of users say "sounds exactly like me" after the first draft.

Pro tip: Engagement prediction helps you pick winners. Posts scored 8+ typically get 2x engagement.

Want to post 5x/week? Upgrade to Pro (unlimited posts).

[Upgrade link]

---

## Email 5: +6 Days (trial ending soon)

**Subject:** Your trial ends tomorrow

**Body:**
[Name],

Your 7-day trial ends tomorrow.

You've generated [X] posts so far. Ready to keep going?

Upgrade to Pro: $49/mo, unlimited posts, engagement prediction, priority support.

[Upgrade link]

Questions? Hit reply.

Best,
[Your name]
```

---

## `testimonial-collection` — Social Proof Gathering

### Collection Process

**Step 1: Identify happy customers**
- High NPS score (9-10)
- Active product usage
- Achieved specific outcome

**Step 2: Outreach email**

```
Subject: Quick favor?

Hi [Name],

Glad to see AuthorityMax is working for you! (Noticed you're posting 4x/week now — nice consistency.)

Would you be open to a short testimonial? Just 2-3 sentences on what changed for you.

I'll send a draft for approval (makes it easy).

Worth a LinkedIn recommendation from me in return?

Thanks,
[Your name]
```

**Step 3: Draft testimonial for them**

```
Hi [Name],

Here's a draft based on our last conversation. Feel free to edit:

"Before AuthorityMax, I posted on LinkedIn once a month — if that. Now I post 4x/week consistently. My engagement is up 3x, and I've had 2 VCs reach out cold. It sounds like me, not a robot. Worth every penny."
— [Your name, Title, Company]

Sound good?
```

**Step 4: Get permission + photo**

```
Thanks! Can I grab:
- Headshot (for website testimonial)
- Company logo
- Permission to use on homepage + case study?
```

---

## Outreach & Email Skills: Quick Reference

| Task | Skill | Output |
|------|-------|--------|
| Cold outreach | cold-email | 3-email sequence |
| Onboarding emails | email-sequence | Activation flow |
| Collect testimonials | testimonial-collection | Social proof pipeline |

---

## Next Steps

- [Positioning Skills](./positioning.md) — Inform outreach messaging
- [Sales & RevOps Skills](./sales-revops.md) — Sales enablement + pipeline