---
title: Skills Overview
description: 55 marketing skills organized by category
---

# Skills Overview

Compounding Marketing includes 55 skills across 10 categories. Each skill is a complete workflow — not just a prompt, but a framework that guides the AI through a proven process.

## Categories

### Positioning
Define who you're for and why you're different.

| Skill | Description |
|-------|-------------|
| `/cm:position` | April Dunford's positioning framework |
| `/cm:differentiate` | Find your unique angle |
| `/cm:alternatives` | Map competitive alternatives |

### Copywriting
Write copy that converts.

| Skill | Description |
|-------|-------------|
| `/cm:copy` | Conversion-focused copy |
| `/cm:headlines` | Headline variations |
| `/cm:awareness` | Eugene Schwartz awareness levels |

### SEO & Content
Create content that ranks.

| Skill | Description |
|-------|-------------|
| `/cm:seo` | Content brief with keywords |
| `/cm:cluster` | Topic cluster strategy |
| `/cm:optimize` | On-page SEO audit |

### Outreach
Write messages that get replies.

| Skill | Description |
|-------|-------------|
| `/cm:outreach` | Cold outreach sequences |
| `/cm:followup` | Follow-up cadence |
| `/cm:personalize` | Personalization at scale |

### GTM Strategy
Plan your go-to-market.

| Skill | Description |
|-------|-------------|
| `/cm:gtm` | Launch plan |
| `/cm:channels` | Channel prioritization |
| `/cm:pricing` | Pricing strategy |

### CRO
Optimize your conversion funnel.

| Skill | Description |
|-------|-------------|
| `/cm:cro` | Conversion audit |
| `/cm:friction` | Friction analysis |
| `/cm:experiment` | A/B test design |

### Email
Build sequences that nurture.

| Skill | Description |
|-------|-------------|
| `/cm:email` | Email sequence design |
| `/cm:welcome` | Welcome sequence |
| `/cm:winback` | Win-back campaign |

### Analytics
Measure what matters.

| Skill | Description |
|-------|-------------|
| `/cm:metrics` | KPI framework |
| `/cm:attribution` | Attribution model |
| `/cm:cohort` | Cohort analysis |

## How to Use Skills

1. **Set up context** — Create your `.cm-context` file
2. **Run the skill** — Type the skill command (e.g., `/cm:position`)
3. **Review output** — The AI generates a deliverable
4. **Iterate** — Refine based on your feedback

## Skill Depth

Some skills have parameters for depth:

```
/cm:position --depth=full
```

- `--depth=quick` — Fast output, minimal research
- `--depth=standard` — Balanced (default)
- `--depth=full` — Comprehensive, includes research

Explore the individual skill pages for detailed usage.