---
title: Getting Started
description: Give your AI a marketing brain with 55 research-backed skills
---

# Getting Started with Compounding Marketing

Compounding Marketing is a plugin for Claude, Claude Code, and ChatGPT that gives your AI 55 marketing skills — positioning, copywriting, SEO, outreach, GTM, CRO, and analytics.

## Why Compounding Marketing?

Most AI marketing tools give you generic prompts. Compounding Marketing gives you **research-backed frameworks** from the best marketing minds: April Dunford, Eugene Schwartz, Joanna Wiebe, and more.

Each skill:
- Uses proven frameworks, not vague instructions
- Loads your business context automatically via `.cm-context`
- Outputs actionable deliverables, not fluff

## Quick Start

### 1. Install the Plugin

For Claude Code:
```bash
claude mcp add compounding-marketing -- npx -y compounding-marketing
```

For Claude Desktop, add to your `claude_desktop_config.json`:
```json
{
  "mcpServers": {
    "compounding-marketing": {
      "command": "npx",
      "args": ["-y", "compounding-marketing"]
    }
  }
}
```

### 2. Create Your Context File

In your project root, create `.cm-context`:
```yaml
product:
  name: "Your Product"
  description: "What it does"
  category: "SaaS / E-commerce / etc."

icp:
  title: "Your ideal customer"
  pain_points:
    - "Pain point 1"
    - "Pain point 2"

competitors:
  - name: "Competitor 1"
    positioning: "How they position"
```

### 3. Run a Skill

```
/cm:position
```

That's it. Your AI now has a marketing brain.

## Next Steps

- [Installation Guide](/docs/installation) — Detailed setup for all platforms
- [Configuration](/docs/configuration) — Full `.cm-context` reference
- [Skills Overview](/docs/skills) — Browse all 55 skills
- [Commands](/docs/commands) — Workflow commands for common tasks