---
title: Configuration
description: Configure your business context with .cm-context
---

# Configuration

The `.cm-context` file tells Compounding Marketing about your business. Skills automatically load this context to generate relevant, personalized output.

## File Location

Create `.cm-context` in your project root (same directory where you run Claude).

## Full Schema

```yaml
# Product information
product:
  name: "AuthorityMax"
  description: "AI-powered personal branding for founders"
  category: "SaaS"
  stage: "growth"  # idea | mvp | growth | scale
  pricing_model: "subscription"
  price_point: "$49/month"

# Ideal Customer Profile
icp:
  title: "Series A-B Founders"
  demographics:
    role: "Founder / CEO"
    company_size: "10-50 employees"
    industry: "B2B SaaS"
  psychographics:
    goals:
      - "Build thought leadership"
      - "Attract investors and talent"
    fears:
      - "Being invisible in a crowded market"
      - "Wasting time on content that doesn't convert"
  pain_points:
    - "Know they should post but never have time"
    - "AI tools make them sound generic"
    - "2 hours to write a single LinkedIn post"
  buying_triggers:
    - "Just raised a round, need to build profile"
    - "Competitor founder going viral"

# Competitors
competitors:
  - name: "Taplio"
    url: "https://taplio.com"
    positioning: "LinkedIn growth tool"
    strengths:
      - "Large user base"
      - "Analytics"
    weaknesses:
      - "Generic AI voice"
      - "No audience intelligence"
  - name: "Typefully"
    positioning: "Writing tool for Twitter/LinkedIn"
    strengths:
      - "Clean UI"
      - "Scheduling"
    weaknesses:
      - "No AI voice matching"

# Brand voice (used by copywriting skills)
voice:
  tone: "confident, direct, slightly irreverent"
  avoid: "corporate jargon, buzzwords, fluff"
  examples:
    - "We built this because existing tools suck."
    - "Stop writing posts. Start publishing."

# Channels (used by GTM and distribution skills)
channels:
  primary:
    - "LinkedIn"
    - "Twitter"
  secondary:
    - "Email newsletter"
    - "Podcast guesting"
```

## Minimal Example

You don't need everything. A minimal `.cm-context`:

```yaml
product:
  name: "MyApp"
  description: "What it does"

icp:
  title: "Who it's for"
  pain_points:
    - "Their biggest problem"
```

## Tips

- **Be specific.** "Series A B2B SaaS founders" beats "startups"
- **Include real pain points.** Use actual language from customer interviews
- **Update regularly.** Your context should evolve as you learn
- **One context per project.** Different products = different `.cm-context` files