---
title: Workflow Commands
description: Multi-step workflows for complete marketing projects
---

# Workflow Commands

Workflow commands handle end-to-end marketing projects. Each workflow runs multiple skills in the optimal sequence.

## /cm:full-positioning

Complete positioning package.

**What it does:**
1. Competitive alternative mapping
2. Positioning framework (Dunford)
3. Messaging hierarchy
4. Tagline variations
5. Boilerplate copy

**Output:**
```
deliverables/full-positioning/
├── positioning.md
├── messaging-hierarchy.md
├── taglines.md
└── boilerplate.md
```

**When to use:**
- New product launch
- Repositioning an existing product
- Entering a new market segment

## /cm:launch-prep

Full launch preparation package.

**What it does:**
1. Positioning
2. Landing page structure + copy
3. Launch email sequence
4. Social announcement posts
5. Press/outreach talking points

**Output:**
```
deliverables/launch-prep/
├── positioning.md
├── landing-page.md
├── email-sequence.md
├── social-posts.md
└── talking-points.md
```

**When to use:**
- Product Hunt launch
- Feature launch
- Public beta announcement

## /cm:content-engine

Content strategy and initial briefs.

**What it does:**
1. Topic cluster mapping
2. Keyword research
3. 5 content briefs
4. Internal linking strategy

**Output:**
```
deliverables/content-engine/
├── topic-clusters.md
├── keywords.md
├── briefs/
│   ├── brief-1.md
│   ├── brief-2.md
│   └── ...
└── linking-strategy.md
```

## /cm:outreach-campaign

Complete cold outreach campaign.

**What it does:**
1. ICP research
2. Personalization angles
3. Initial outreach message
4. Follow-up sequence (3 emails)
5. Objection handling

**Output:**
```
deliverables/outreach-campaign/
├── icp-research.md
├── personalization.md
├── sequence/
│   ├── email-1.md
│   ├── email-2.md
│   └── email-3.md
└── objection-handling.md
```

## /cm:cro-audit

Complete conversion optimization audit.

**What it does:**
1. Friction point analysis
2. Copy audit
3. Trust signal review
4. A/B test recommendations
5. Quick wins list

**Output:**
```
deliverables/cro-audit/
├── friction-analysis.md
├── copy-audit.md
├── trust-signals.md
├── ab-tests.md
└── quick-wins.md
```