---
title: Commands Overview
description: Workflow commands for common marketing tasks
---

# Commands Overview

Commands are pre-built workflows that combine multiple skills into a single action. Instead of running skills one by one, commands orchestrate the full process.

## Available Commands

| Command | Description | Skills Used |
|---------|-------------|-------------|
| `/cm:full-positioning` | Complete positioning + messaging | position, differentiate, copy |
| `/cm:launch-prep` | Full launch preparation | position, copy, landing, email |
| `/cm:content-engine` | Content strategy + briefs | seo, cluster, brief |
| `/cm:outreach-campaign` | Full outreach sequence | research, outreach, followup |
| `/cm:cro-audit` | Complete conversion audit | cro, friction, experiment |

## How Commands Work

Commands run multiple skills in sequence, passing context between them:

```
/cm:full-positioning

1. Running /cm:position...
   ✓ Positioning document generated

2. Running /cm:differentiate...
   ✓ Differentiation angles identified

3. Running /cm:copy...
   ✓ Homepage copy generated

→ deliverables/full-positioning/
```

## Output Structure

Commands create a folder with all outputs:

```
deliverables/
└── full-positioning/
    ├── positioning.md
    ├── differentiation.md
    └── homepage-copy.md
```

## Creating Custom Commands

You can ask the AI to create custom workflows:

```
Create a workflow that:
1. Runs positioning
2. Generates 3 headline variations
3. Writes a LinkedIn announcement post
```

The AI will execute the skills in sequence.