# /cm:weekly — Weekly Marketing Review

Comprehensive weekly review to find patterns, plan ahead, and compound learnings.

## What It Does

A 30-45 minute weekly review that synthesizes marketing activity, identifies patterns, celebrates wins, diagnoses problems, and plans the next week. This is where marketing knowledge compounds.

## Process

### 1. Week in Review

**Activity Audit:**
- What content was published?
- What campaigns ran?
- What experiments completed?
- What shipped vs. what slipped?

**Metrics Review:**
- Traffic: This week vs. last week
- Signups/Leads: This week vs. last week
- Conversion rate: Any changes?
- Revenue impact: Attributable marketing contribution?

**Wins:**
- What worked really well?
- Any unexpected successes?
- What should you do more of?

**Losses:**
- What didn't work?
- What underperformed expectations?
- What should you stop or change?

### 2. Pattern Recognition

**Themes:**
- What topics or angles resonated?
- What channels performed best?
- What time of day/week worked best?

**Learnings:**
- What did you learn about your audience?
- What did you learn about your product positioning?
- What copywriting patterns worked?

**Energy Audit:**
- What marketing work energized you?
- What drained you?
- What should you delegate or automate?

### 3. Next Week Planning

**Priorities:**
- What are the 3 most important marketing tasks?
- What's the ONE thing that would make next week a success?

**Calendar:**
- Any launches or deadlines?
- Any campaigns to start/stop?
- Any content to publish?

**Experiments:**
- What are you testing next week?
- What hypothesis are you validating?

### 4. Compound Learnings

If any strong patterns emerged:
- Update `.agents/learnings/[category].md`
- Note what worked and why
- Create reusable template or process if applicable

## Output Format

```markdown
# Weekly Marketing Review — Week of [Date]

## This Week's Activity
- **Content published:** [count] — [list]
- **Campaigns active:** [list]
- **Experiments run:** [list]
- **Shipped vs. planned:** [X/Y]

## Metrics Summary
| Metric | This Week | Last Week | Change |
|--------|-----------|-----------|--------|
| Traffic | X | Y | +/-% |
| Signups | X | Y | +/-% |
| Conv. Rate | X% | Y% | +/-% |
| [Key metric] | X | Y | +/-% |

## Wins 🏆
1. [Win 1] — Why it worked: [reason]
2. [Win 2] — Why it worked: [reason]

## Losses 📉
1. [Loss 1] — What to change: [action]
2. [Loss 2] — What to change: [action]

## Patterns Identified
- **What resonated:** [topic/angle/format]
- **Best channel:** [channel + why]
- **Audience insight:** [learning]

## Energy Audit
- **Energizing:** [activities]
- **Draining:** [activities]
- **To delegate/automate:** [candidates]

## Next Week's Plan

### Top 3 Priorities
1. [Priority 1] — [expected outcome]
2. [Priority 2] — [expected outcome]
3. [Priority 3] — [expected outcome]

### Calendar
- [Day]: [Activity]
- [Day]: [Activity]

### Experiments
- Testing: [hypothesis]
- Success criteria: [metric + threshold]

## Learnings to Compound
- [Learning 1] → saved to `learnings/[category].md`
- [Learning 2] → [action]

## Open Questions
- [Question to explore]
- [Thing to research]
```

## When to Use

- End of each week (Friday afternoon)
- Before weekly planning sessions
- Monthly: aggregate 4 weekly reviews for monthly synthesis

## Time Investment

30-45 minutes

## Output

- Clear view of what's working vs. what isn't
- Patterns that inform future work
- Prioritized plan for next week
- Compounded learnings

## Philosophy

Weekly reviews are where marketing compounds. Daily work is execution. Weekly reviews are reflection. Without reflection, you repeat mistakes and miss patterns. This is the most important marketing habit.