# CLAUDE.md — Compounding Marketing The Compounding Marketing plugin: 61 marketing skills + 16 workflow commands for SaaS marketing, available to Claude Code, Claude Cowork, Cursor, Codex, ChatGPT, and Zed. ## What This Is Compounding Marketing is a cross-platform AI plugin providing **61 marketing skills** and **16 workflow commands** for SaaS marketing — positioning, messaging, copy, CRO, SEO, GTM, lifecycle, growth. It is **not a traditional codebase**. It's a structured knowledge system: skills are `SKILL.md` files, workflows are command `.md` files. The setup wizard (`bin/setup.js`) installs them into your AI tool of choice with safe, prompt-driven file writes. Philosophy: **Make each unit of marketing work easier than the last.** 80% research and planning, 20% execution. Core loop: **Research → Position → Message → Execute → Compound.** ## Quick Reference | You want to… | Invoke it as | Notes | |---|---|---| | Use a single skill (e.g., write copy) | Natural language ("write landing page copy for…") **or** `/cm-{skill}` (e.g., `/cm-copywriting`) | All 61 skills are registered as slash commands. Natural language also works — the right skill is matched by trigger keywords. | | Run a multi-step workflow | `/cm-{workflow}` (e.g., `/cm-research`, `/cm-copy`, `/cm-launch`) | 16 workflows orchestrate multiple skills end-to-end. | | Establish project context (do this first) | `/cm-context` | Creates `.agents/product-marketing-context.md` — every other skill reads from this. | | Install / update / remove the plugin | `/cm-setup`, `/cm-uninstall`, or `npx compounding-marketing` | The npx wizard supports `--dry-run`, `--yes`, `--scope`, `--tool`. | > Slash commands use **`/cm-{name}`** (hyphen, not colon). The legacy colon-form is no longer supported. ## Repository Structure ``` skills/ # 61 self-contained marketing skills (each a SKILL.md with YAML frontmatter) commands/ # 16 workflow commands (cm-*.md, invoked as /cm-{name}) bin/setup.js # npx setup wizard — readline-only CLI, no external deps, ~1260 lines scripts/ # generate-claude-md.js (refreshes the Skills section below) # validate-skills.js (enforces the 7-section skill structure) mcp/ # Pre-configured MCP servers (Perplexity, Exa) for research enhancement integrations/ # Optional tool integrations (Linear, GA4, etc.) .agents/ # Runtime: product-marketing-context.md + learnings/.md ``` There are no tests or builds. This is a content/knowledge repo. Use: ```bash npx compounding-marketing # interactive setup node scripts/validate-skills.js # enforce skill structure node scripts/generate-claude-md.js # regenerate the Skills section below ``` ## Workflow Commands by Category All 16 workflows live in `commands/` and are invoked as `/cm-{name}`. | Category | Commands | When | |---|---|---| | **Install / Lifecycle** | `/cm-setup`, `/cm-uninstall` | Bootstrap or remove the plugin in a project (safe, prompt-driven). | | **Project workflows** | `/cm-research`, `/cm-position`, `/cm-copy`, `/cm-launch`, `/cm-social`, `/cm-email`, `/cm-compound` | Multi-step projects (deep research, positioning, end-to-end copy, launch, social/email campaigns, post-project learning capture). | | **Sprint & review** | `/cm-sprint`, `/cm-retro`, `/cm-audit` | 2-week sprint planning, retrospective, quarterly marketing health check. | | **Daily ops** | `/cm-daily`, `/cm-standup`, `/cm-eod`, `/cm-weekly` | Morning orientation, async standup, end-of-day wrap, Friday review/plan. | ## Skill Categories 61 skills across 12 categories. | Category | Count | Sample skills | |---|---|---| | Foundation | 5 | cm-context, positioning, messaging-framework | | Research | 7 | icp-research, customer-research, competitive-analysis | | Content & Copy | 8 | copywriting, copy-editing, content-strategy | | SEO & Discovery | 6 | seo-audit, ai-seo, programmatic-seo | | CRO | 7 | page-cro, signup-flow-cro, pricing-strategy | | Outreach & Email | 6 | cold-email, email-sequence, email-deliverability | | Paid Acquisition | 3 | paid-ads, linkedin-ads, ad-creative | | Measurement | 4 | analytics-tracking, ab-test-setup, attribution-modeling | | GTM & Launch | 5 | launch-strategy, gtm-strategy, product-hunt-launch | | Growth & Retention | 6 | referral-program, churn-prevention, partnership-marketing | | Sales & RevOps | 3 | sales-enablement, revops, webinar-strategy | | Meta | 1 | marketing-ideas (140+ SaaS tactics) | The full alphabetical catalog is at the bottom of this file (auto-generated). ## How to Use This Plugin 1. **Foundation — `/cm-context`.** Always run first on a new project. Captures product, audience, positioning, competitors, brand voice into `.agents/product-marketing-context.md`. Every other skill reads it. 2. **Position before tactics — `/cm-position`.** Run a Dunford-style positioning workshop before writing copy, planning channels, or building pages. Outputs feed `messaging-framework` and `value-proposition`. 3. **Execute — per skill or via workflow.** For one-off work, invoke the skill directly ("write a case study for…" or `/cm-case-study`). For multi-step projects, use `/cm-copy`, `/cm-launch`, `/cm-research`, `/cm-social`, `/cm-email`. 4. **Compound — `/cm-compound`.** After completing each project, capture what worked, what didn't, and reusable assets into `.agents/learnings/.md`. Future projects start ahead. ## Adding a New Skill 1. Create `skills/{skill-name}/SKILL.md` with YAML frontmatter (`name`, `description`, `metadata.version`). 2. Follow `skills/_TEMPLATE.md` — the validated 7-section structure (Role / Initial Assessment / Process / Output Format / Quality Bar with ≥5 Common Mistakes / ≥2 Examples / ≥3 Related Skills). 3. Run `node scripts/validate-skills.js` to verify structure, then `node scripts/generate-claude-md.js` to refresh the Skills index below. 4. Update the skill counts and tables in `AGENTS.md` and `README.md` if the total changes. ## MCP Integration A few skills (research-heavy ones — `icp-research`, `competitive-analysis`, `market-sizing`, `competitor-content-monitoring`, `ai-seo`) benefit from real web search via MCP. Pre-configured servers: - **Perplexity** — `perplexity_search`, `perplexity_ask`, `perplexity_reason`, `perplexity_research`. - **Exa** — `company_research_exa`, `people_search_exa`, `web_search_exa`, `deep_researcher_start/check`. Install via `/cm-setup` (it offers MCP wiring) or `npx compounding-marketing` (writes the right config file per tool: `.mcp.json`, `.cursor/mcp.json`, or `~/.codex/config.toml`). API keys are stored in `.cm-config.json` (gitignored). ## Important Conventions - **Run `/cm-context` first on every new project.** Skills are designed to read `.agents/product-marketing-context.md` and degrade gracefully when it's missing — but quality is much higher with it. - **Slash command syntax is `/cm-{name}` with a hyphen** (not the older colon-form). - **Learnings live in `.agents/learnings/{category}.md`.** Written by `/cm-compound`. - **Edits to `CLAUDE.md` / `AGENTS.md` are wrapped in `` markers.** Re-running setup is idempotent — never duplicates the block. - **No file write happens without confirmation.** The wizard prompts for every collision (merge / overwrite-with-`.bak` / skip). `--dry-run` previews everything; `--uninstall` reverses it. ## Skills (61) ### ab-test-setup **Description:** Design statistically valid A/B tests with proper hypothesis, sample size, and decision criteria. Triggers - A/B test, split test, experiment, hypothesis testing, conversion test. **Location:** `skills/ab-test-setup/SKILL.md` ### abm-strategy **Description:** Plan and execute account-based marketing (ABM) campaigns for B2B SaaS. Covers target account selection, tier framework, personalization playbooks, multi-channel orchestration, measurement. Triggers - ABM, account-based marketing, target accounts, enterprise marketing, B2B campaigns, account targeting. **Location:** `skills/abm-strategy/SKILL.md` ### ad-creative **Description:** Write ad copy and design ad creative for paid campaigns. Platform-specific best practices. Triggers - ad copy, ad creative, Facebook ad, Google ad, LinkedIn ad, ad writing. **Location:** `skills/ad-creative/SKILL.md` ### ai-seo **Description:** Optimize for AI search (ChatGPT, Perplexity, Google SGE). Covers AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Triggers - AI search, AEO, GEO, ChatGPT SEO, AI optimization, answer engine optimization. **Location:** `skills/ai-seo/SKILL.md` ### analytics-tracking **Description:** Set up event tracking, conversion pixels, and analytics for marketing campaigns. Covers GA4, Meta Pixel, LinkedIn Insight Tag. Triggers - analytics setup, event tracking, conversion tracking, GA4, tracking pixels. **Location:** `skills/analytics-tracking/SKILL.md` ### attribution-modeling **Description:** Set up marketing attribution to understand which channels drive conversions. Covers first-touch, last-touch, multi-touch models. Triggers - attribution, marketing attribution, attribution model, channel attribution, multi-touch attribution. **Location:** `skills/attribution-modeling/SKILL.md` ### brand-voice **Description:** Document brand voice, tone, and writing guidelines with "this, not that" examples. Creates consistent voice across all content. Triggers - brand voice guide, tone of voice, writing guidelines, brand personality, voice consistency, style guide. **Location:** `skills/brand-voice/SKILL.md` ### case-study **Description:** Write compelling customer success stories using story arc framework (Before → Decision → After). Leads with results, includes metrics and quotes. Triggers - case study, customer story, success story, testimonial, customer spotlight. **Location:** `skills/case-study/SKILL.md` ### channel-strategy **Description:** Prioritize marketing channels based on ICP, goals, and resources. Evaluates channel fit and creates focused channel plan. Triggers - channel strategy, channel selection, marketing channels, channel prioritization, channel mix. **Location:** `skills/channel-strategy/SKILL.md` ### churn-prevention **Description:** Identify churn signals, design retention campaigns, create save offers. Reduce customer churn. Triggers - churn reduction, retention, cancel flow, save offer, win-back, churn prevention. **Location:** `skills/churn-prevention/SKILL.md` ### cm-context **Description:** The foundational product-marketing context document. Run this first before any marketing work. Creates `.agents/product-marketing-context.md` with product details, positioning, audience, competitors, and brand voice. Triggers - new project, missing context, product brief, context document, foundation setup. **Location:** `skills/cm-context/SKILL.md` ### cold-email **Description:** Write high-converting B2B cold outreach emails using direct-response frameworks. Personalized, value-first, clear CTA. Triggers - cold email, outreach email, prospecting, cold outreach, B2B email. **Location:** `skills/cold-email/SKILL.md` ### community-strategy **Description:** Build and grow online communities (Slack, Discord, forum) to increase engagement, retention, and advocacy. Triggers - community building, Slack community, Discord server, community strategy, online community. **Location:** `skills/community-strategy/SKILL.md` ### competitive-analysis **Description:** Strategic competitive analysis for positioning and differentiation. Maps competitors, alternatives, feature matrices, pricing, white space opportunities. Triggers - competitive analysis, competitor research, competitive landscape, market analysis, competitor comparison. **Location:** `skills/competitive-analysis/SKILL.md` ### competitor-alternatives **Description:** Create comparison and alternative pages optimized for bottom-of-funnel SEO ("X vs Y", "X alternative"). Captures high-intent search traffic. Triggers - comparison page, alternative page, vs page, competitor comparison, X vs Y, competitor alternative. **Location:** `skills/competitor-alternatives/SKILL.md` ### competitor-content-monitoring **Description:** Track competitor content publishing and identify content gaps using neural search and alerts. Covers Exa, Google Alerts, RSS monitoring, and competitive intelligence workflow. Triggers - competitor content, content gap analysis, competitive monitoring, competitor watch, content intelligence. **Location:** `skills/competitor-content-monitoring/SKILL.md` ### content-performance-scoring **Description:** Score content quality before and after publishing using multi-dimensional framework. Covers SEO, readability, engagement prediction, and brand voice alignment. Triggers - content score, quality score, pre-publish checklist, content audit, SEO score, readability check. **Location:** `skills/content-performance-scoring/SKILL.md` ### content-strategy **Description:** Plan content topics, formats, distribution, and calendar. Maps content to customer journey and business goals. Triggers - content plan, content calendar, editorial calendar, content topics, content strategy, blog planning. **Location:** `skills/content-strategy/SKILL.md` ### copy-editing **Description:** Edit and improve existing marketing copy for clarity, persuasion, brand voice, and conversion. Audits against CRO best practices, applies copywriting frameworks, provides before/after examples. Triggers - edit copy, improve copy, copy review, copy audit, refine copy, polish copy. **Location:** `skills/copy-editing/SKILL.md` ### copywriting **Description:** Write conversion-focused marketing copy for any page type (homepage, landing page, pricing, feature pages). Uses proven frameworks and customer language. Triggers - write copy, landing page copy, homepage copy, page copy, marketing copy, conversion copy, sales copy. **Location:** `skills/copywriting/SKILL.md` ### customer-interview **Description:** Plan, conduct, and synthesize customer interviews for product and marketing insights. Includes interview guides, question frameworks, and synthesis templates. Triggers - customer interview, user interview, interview guide, customer calls, user research interview. **Location:** `skills/customer-interview/SKILL.md` ### customer-research **Description:** Synthesize customer interviews and feedback into actionable insights using Jobs-to-be-Done framework. Maps switching triggers, hiring criteria, anxieties, and desired outcomes. Triggers - JTBD, jobs to be done, customer interviews, user research, customer insights, interview synthesis. **Location:** `skills/customer-research/SKILL.md` ### email-deliverability **Description:** Ensure emails reach the inbox (not spam). Covers email authentication (SPF, DKIM, DMARC), domain warmup, IP warmup, sender reputation, spam avoidance, list hygiene. Triggers - email deliverability, inbox placement, spam folder, email authentication, SPF, DKIM, DMARC, domain warmup, sender reputation. **Location:** `skills/email-deliverability/SKILL.md` ### email-sequence **Description:** Design automated email flows (welcome, nurture, trial, abandoned cart). Maps emails to customer journey. Triggers - email sequence, drip campaign, email automation, welcome series, nurture sequence. **Location:** `skills/email-sequence/SKILL.md` ### form-cro **Description:** Optimize forms (contact, demo request, lead gen) for higher completion rates. Covers field optimization, button copy, layout, friction reduction, A/B testing frameworks. Triggers - form optimization, contact form, lead form, form CRO, form conversion. **Location:** `skills/form-cro/SKILL.md` ### free-tool-strategy **Description:** Create free marketing tools and calculators that attract leads and demonstrate value. Common SaaS growth tactic. Triggers - free tool, calculator, lead magnet tool, marketing tool, free resource, interactive tool. **Location:** `skills/free-tool-strategy/SKILL.md` ### gtm-strategy **Description:** Design go-to-market motion (PLG vs. sales-led vs. hybrid). Analyzes product fit, defines funnel, outlines team structure. Triggers - go-to-market, GTM strategy, sales motion, PLG, product-led growth, sales-led. **Location:** `skills/gtm-strategy/SKILL.md` ### icp-research **Description:** Develop detailed Ideal Customer Profile through data analysis and pattern identification. Defines firmographics, behaviors, psychographics, and qualification criteria. Triggers - ICP, ideal customer profile, target customer, customer profile, best-fit customer, persona development. **Location:** `skills/icp-research/SKILL.md` ### launch-strategy **Description:** Plan comprehensive product launches with timeline, channels, and tactics. Covers pre-launch, launch day, and post-launch activities. Triggers - product launch, launch plan, launch strategy, go-to-market launch, feature launch. **Location:** `skills/launch-strategy/SKILL.md` ### lead-magnets **Description:** Design lead magnets (ebooks, templates, checklists, calculators) that attract and qualify leads. Maps to customer journey. Triggers - lead magnet, content upgrade, downloadable, ebook, template, checklist, calculator. **Location:** `skills/lead-magnets/SKILL.md` ### linkedin-ads **Description:** Plan and optimize LinkedIn advertising campaigns for B2B lead generation. Covers targeting, ad formats, budgeting, and optimization. Triggers - LinkedIn ads, LinkedIn advertising, B2B ads, LinkedIn campaigns, sponsored content. **Location:** `skills/linkedin-ads/SKILL.md` ### market-sizing **Description:** Calculate TAM/SAM/SOM for market opportunity analysis. Uses top-down and bottom-up methods to size addressable market. Includes data sources and validation approaches. Triggers - TAM, SAM, SOM, market size, total addressable market, market opportunity, market analysis. **Location:** `skills/market-sizing/SKILL.md` ### marketing-automation **Description:** Set up and optimize marketing automation for B2B SaaS using HubSpot, ActiveCampaign, Marketo, or Klaviyo. Covers workflows, segmentation, scoring, and reporting. Triggers - marketing automation, email automation, HubSpot setup, ActiveCampaign, Marketo, workflow automation, lead nurture. **Location:** `skills/marketing-automation/SKILL.md` ### marketing-ideas **Description:** 140+ tactical marketing ideas for SaaS across acquisition, activation, retention, and revenue. Brainstorm and prioritize tactics. Triggers - marketing ideas, marketing tactics, growth ideas, marketing brainstorm, tactic ideas. **Location:** `skills/marketing-ideas/SKILL.md` ### marketing-psychology **Description:** Apply psychological principles to marketing and persuasion. Covers cognitive biases, influence triggers, behavioral economics, ethical persuasion. Triggers - persuasion, psychology, cognitive bias, influence, behavioral economics, conversion psychology. **Location:** `skills/marketing-psychology/SKILL.md` ### messaging-framework **Description:** Convert positioning into actionable messaging pillars with proof points, objection handling, and segment mapping. Builds on positioning work to create a reusable messaging system. Triggers - messaging pillars, core messages, messaging strategy, proof points, message architecture, value messaging. **Location:** `skills/messaging-framework/SKILL.md` ### newsletter-growth **Description:** Strategies and tactics to grow email newsletter subscribers. Covers lead magnets, signup optimization, content upgrades, partnerships, and paid acquisition. Triggers - newsletter growth, email list growth, subscriber growth, list building, email acquisition. **Location:** `skills/newsletter-growth/SKILL.md` ### onboarding-cro **Description:** Optimize user onboarding for higher activation rates. Covers aha moment engineering, progressive onboarding, empty state design, drop-off analysis. Triggers - onboarding optimization, user activation, onboarding flow, aha moment, time to value. **Location:** `skills/onboarding-cro/SKILL.md` ### page-cro **Description:** Analyze and optimize marketing pages for conversions. Audits value prop clarity, headline effectiveness, CTA placement, trust signals. Triggers - CRO, conversion optimization, landing page optimization, page optimization, conversion audit. **Location:** `skills/page-cro/SKILL.md` ### paid-ads **Description:** Plan and optimize paid advertising campaigns (Google, Facebook, LinkedIn). Covers targeting, budgeting, campaign structure. Triggers - paid ads, PPC, Google Ads, Facebook Ads, LinkedIn Ads, paid campaigns. **Location:** `skills/paid-ads/SKILL.md` ### partnership-marketing **Description:** Design co-marketing partnerships, integrations, and affiliate programs. Leverage other brands' audiences. Triggers - partnerships, co-marketing, integration marketing, affiliate, partner program. **Location:** `skills/partnership-marketing/SKILL.md` ### paywall-upgrade-cro **Description:** Optimize paywall and upgrade flows for higher conversion to paid plans. Covers trigger logic, pricing psychology, plan comparison design, objection handling, upgrade funnel optimization. Triggers - paywall, upgrade flow, pricing page, freemium conversion, free-to-paid conversion. **Location:** `skills/paywall-upgrade-cro/SKILL.md` ### popup-cro **Description:** Optimize popups and overlays for lead capture without harming user experience. Covers timing, triggers, offer types, copy frameworks, mobile optimization. Triggers - popup optimization, lightbox, overlay, exit-intent, popup CRO, lead capture popup. **Location:** `skills/popup-cro/SKILL.md` ### positioning **Description:** Define market position using April Dunford's Obviously Awesome framework. Identify competitive alternatives, unique attributes, value delivered, best-fit customers, and market category. Triggers - positioning workshop, market position, differentiation strategy, April Dunford, positioning canvas, product positioning. **Location:** `skills/positioning/SKILL.md` ### press-pr **Description:** Plan and execute PR and media outreach for product launches, funding announcements, and thought leadership. Includes press release templates, media list building, and pitch frameworks. Triggers - press release, PR strategy, media outreach, press pitch, media relations, journalist outreach. **Location:** `skills/press-pr/SKILL.md` ### pricing-strategy **Description:** Design pricing page, packaging, and pricing strategy. Covers tiering, anchoring, feature bundling, pricing psychology, monetization models, A/B testing. Triggers - pricing page, pricing strategy, pricing tiers, packaging, pricing optimization, monetization. **Location:** `skills/pricing-strategy/SKILL.md` ### product-hunt-launch **Description:** Plan and execute a successful Product Hunt launch. From pre-launch preparation to launch day execution and post-launch follow-up. Triggers - product hunt, PH launch, product launch, launch day, PH strategy. **Location:** `skills/product-hunt-launch/SKILL.md` ### programmatic-seo **Description:** Create hundreds or thousands of SEO-optimized pages at scale using templates and data. Common for location pages, comparison pages, category pages. Triggers - programmatic SEO, scaled SEO, template-based pages, location pages, comparison pages. **Location:** `skills/programmatic-seo/SKILL.md` ### referral-program **Description:** Design referral and affiliate programs that incentivize customer advocacy. Covers incentive structures, tracking, and promotion. Triggers - referral program, affiliate program, customer referrals, referral marketing, word-of-mouth. **Location:** `skills/referral-program/SKILL.md` ### revops **Description:** Design revenue operations processes — lead lifecycle, CRM management, handoff between marketing and sales. Triggers - RevOps, revenue operations, lead management, CRM, marketing-sales alignment, lead lifecycle. **Location:** `skills/revops/SKILL.md` ### sales-enablement **Description:** Create sales collateral (pitch decks, one-pagers, battle cards) that help sales teams close deals. Triggers - sales enablement, pitch deck, sales collateral, battle cards, sales materials, one-pager. **Location:** `skills/sales-enablement/SKILL.md` ### schema-markup **Description:** Implement structured data (Schema.org) for rich snippets, knowledge panels, and AI search. Triggers - schema markup, structured data, rich snippets, schema.org, JSON-LD. **Location:** `skills/schema-markup/SKILL.md` ### seo-audit **Description:** Comprehensive SEO audit covering technical, on-page, content, and off-page optimization. Identifies issues and prioritizes fixes by impact. Triggers - SEO audit, technical SEO, on-page SEO, SEO analysis, SEO optimization, site audit. **Location:** `skills/seo-audit/SKILL.md` ### signup-flow-cro **Description:** Optimize signup flows for higher completion rates. Covers step reduction, progressive disclosure, friction audit, error handling, conversion psychology. Triggers - signup flow, registration flow, signup optimization, signup CRO, account creation flow. **Location:** `skills/signup-flow-cro/SKILL.md` ### site-architecture **Description:** Design URL structure, navigation hierarchy, and internal linking for SEO and UX. Triggers - site structure, URL structure, information architecture, site hierarchy, navigation. **Location:** `skills/site-architecture/SKILL.md` ### social-content **Description:** Create social media content (Twitter threads, LinkedIn posts, engagement posts) aligned to brand voice and marketing goals. Triggers - social media, Twitter thread, LinkedIn post, social content, tweet, engagement post. **Location:** `skills/social-content/SKILL.md` ### social-media-strategy **Description:** Plan and manage social media presence across platforms. Covers channel selection, posting cadence, content calendars, engagement tactics, growth loops, cross-platform repurposing. Triggers - social media strategy, content calendar, posting schedule, social media management, cross-platform strategy, social media planning. **Location:** `skills/social-media-strategy/SKILL.md` ### testimonial-collection **Description:** Systematically gather customer testimonials, reviews, and social proof. Includes templates and processes. Triggers - testimonial collection, customer reviews, social proof, testimonial request, review gathering. **Location:** `skills/testimonial-collection/SKILL.md` ### value-proposition **Description:** Design value propositions for customer segments using Strategyzer Value Proposition Canvas. Maps customer jobs, pains, and gains to product features, pain relievers, and gain creators. Triggers - value prop, value proposition canvas, customer jobs, pains and gains, value design, segment value prop. **Location:** `skills/value-proposition/SKILL.md` ### video-marketing **Description:** Plan video content strategy — explainer videos, product demos, testimonials, thought leadership. Includes scripting and distribution. Triggers - video strategy, video content, explainer video, product demo video, video marketing, video script. **Location:** `skills/video-marketing/SKILL.md` ### webinar-strategy **Description:** Plan and promote webinars for lead generation, product education, and thought leadership. Triggers - webinar, webinar strategy, event marketing, online event, virtual event. **Location:** `skills/webinar-strategy/SKILL.md`