# Example: E-commerce (Sales Goal)

**Transparent purchase journey**

---

## The 5 Questions

### 1. Core Feature

```
"Transparent pricing breakdown - shows all costs upfront"
```

### 2. Entry Point

```
"Google search 'affordable [product]'"
```

### 3. Mental State

```
"Anxious about hidden costs, need transparency before committing"
```

### 4. Mutual Success

```
Business: Purchase completed
User: Confident in value, no surprise costs
```

### 5. Shortest Path

```
Google → Product page → Transparent pricing →
Add to cart → Checkout → Confirmation
```

---

## Scenario Captured

```
SCENARIO: Transparent Purchase Journey

START: Google search (anxious about hidden costs)
END: Purchase completed (confident in value)

CRITICAL PATH:
1. Product page → See product + upfront pricing
2. Pricing breakdown → Understand all costs
3. Add to cart → Commit to purchase
4. Checkout → Complete transaction
5. Confirmation → Confidence reinforced

BUSINESS GOAL: Product sale
USER GOAL: Confident purchase, no surprises
```

---

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