# Example: Service Booking (Appointment Goal)

**Trust-building booking flow**

---

## The 5 Questions

### 1. Core Feature

```
"Consultation booking with social proof - testimonials + credentials"
```

### 2. Entry Point

```
"Friend recommendation (shared link)"
```

### 3. Mental State

```
"Curious but cautious, need to trust before committing time/money"
```

### 4. Mutual Success

```
Business: Consultation booked (lead captured)
User: Confident in decision, looking forward to meeting
```

### 5. Shortest Path

```
Friend link → About page → Testimonials →
Book consultation → Confirmation
```

---

## Scenario Captured

```
SCENARIO: Trust-Building Booking

START: Friend recommendation (curious but cautious)
END: Consultation booked (confident, excited)

CRITICAL PATH:
1. About page → Understand who you are
2. Testimonials → See social proof
3. Credentials → Verify expertise
4. Book consultation → Commit with confidence
5. Confirmation → Excitement reinforced

BUSINESS GOAL: Consultation booked
USER GOAL: Confident decision, trust established
```

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