{
  "template": "landing-page-basic",
  "service_type": "landing-page",
  "tier": "basic",
  "name": "Basic Landing Page Copy",
  "description": "Conversion-focused landing page copy including headline, subheadline, feature sections, social proof block, and a strong call-to-action. Text only, ready for your designer.",
  "default_price_usd": 15,
  "estimated_hours": 3,
  "skills_required": ["cashclaw-landing-page"],
  "deliverables": ["landing-page-copy.json", "copy-guidelines.txt"],
  "steps": [
    "Gather product details, target audience, and unique selling proposition",
    "Write attention-grabbing headline and supporting subheadline",
    "Create feature/benefit sections with concise persuasive copy",
    "Draft social proof block with testimonial and trust signal placeholders",
    "Write primary and secondary call-to-action copy",
    "Export structured copy document with section labels and placement notes"
  ]
}