# Install the Arca marketing skills (no coding needed) You don't need to know any commands. You just ask your AI agent (ChatGPT, Claude, Cursor, Codex…) to fetch the files for you. --- ## The easy way — paste this to your AI agent Copy everything between the lines and send it to your agent: ``` Please set up the Arca marketing kit in this environment. PART A — install the skills (always do this): 1. Download every folder inside the "skills/" directory of this public GitHub repo: https://github.com/briarbearrr/arca-marketing/tree/main/skills 2. Install them into THIS PROJECT (the current working directory) — NOT globally in my home folder. Use the project-scoped skills folder, creating it if it doesn't exist; place each skill folder DIRECTLY inside it (exactly one level deep — folder name, then SKILL.md inside). • Claude / Claude Code -> ./.claude/skills/ (in this project — do NOT use ~/.claude/skills) • Cursor -> ./.cursor/skills/ • Codex -> ./.agents/skills/ If you are ChatGPT in a sandbox without a skills folder, just keep the files in the current working directory and follow each SKILL.md as instructions when I ask. 3. Also copy the "_arca-marketing-assets" folder into that same project skills folder, right next to the skill folders. Every skill reads the brand profile and assets from it. PART B — set up the generation + video tools (skip a step if this environment can't run it): 4. Wyren MCP — powers the AI image/video generation in storyboard-prompt and video-prompt. In THIS project run: npx wyren-mcp (project-scoped; add --global only if you want it in every project.) A browser opens with a short code — approve it while logged in to my Wyren account. This ALSO installs the "wyren" agent skill into this project (./.claude/skills/wyren) — storyboard-prompt and video-prompt need it, so confirm that folder exists afterward. (Claude Code. On another agent instead run: claude mcp add --transport http wyren https://api.wyren.ai/mcp — or add that URL as an HTTP MCP server; note this manual route registers the MCP but does NOT copy the wyren skill.) 5. HyperFrames video editing — needed for the shorts-editor skill. If Node.js is available, run: npx hyperframes@latest doctor and install anything it reports missing (usually ffmpeg and Google Chrome). 6. Install the captions tool: pip install faster-whisper 7. Run "npx hyperframes@latest doctor" again to confirm it's green. When done: print the EXACT folder path you installed into (it should be inside this project, e.g. ./.claude/skills/ — if it's in my home folder, move it into the project), list the skills, say whether the video tools are ready, and tell me to start with "arca-marketing". ``` That's it — one paste does everything. Then say **"use the arca-marketing skill"** (or "where do I start?") and it walks you through the rest. --- ## What you just installed Seven folders land in your project's skills folder (`./.claude/skills/` in the current project): - `arca-marketing` — **start here**; orients you and points to the right skill - `brand-builder` — Q&A that writes your brand profile - `design-guide` — generates your brand identity board - `carousel-generator` — Instagram/LinkedIn carousels - `storyboard-prompt` — pressure-tests a video idea into a production board - `video-prompt` — turns the board into an AI video - `shorts-editor` — cuts/captions footage into a finished short …plus `_arca-marketing-assets/` (the shared brand profile + logo/images the skills read). --- ## About the generation + video tools (Part B above) The planning/text skills (`brand-builder`, `carousel-generator` as prompts) need nothing extra. Two things power the rest: - **Wyren MCP** (`npx wyren-mcp`) — connects the AI image/video generation that `storyboard-prompt` (renders the board) and `video-prompt` (generates clips) use. It's **project-scoped by default** (current directory), approves via your browser logging into Wyren, and installs three things into the project: the MCP server, the **`wyren` agent skill** (`./.claude/skills/wyren/` — the kit's video skills load it before any Wyren call), and a small local render worker. The `wyren` skill is NOT bundled in this Arca repo on purpose — it's maintained upstream and comes from `npx wyren-mcp`, so it's always current. (Already have it only globally from a past `--global` run? Re-run `npx wyren-mcp` without `--global` inside the project to add the project copy; the global one also works since Claude loads global + project skills.) On agents other than Claude Code, add the HTTP server instead: `claude mcp add --transport http wyren https://api.wyren.ai/mcp` (or register `https://api.wyren.ai/mcp` as an HTTP MCP) — but that route does not copy the skill. - **HyperFrames + ffmpeg + Chrome + faster-whisper** — only the **video editing** skill (`shorts-editor`) needs these: - `npx hyperframes@latest doctor` — checks ffmpeg + Chrome and lists what's missing - **ffmpeg** — `brew install ffmpeg` (Mac), `sudo apt install ffmpeg` (Linux), or a build from ffmpeg.org (Windows) - **Google Chrome** — HyperFrames renders frames with it - **faster-whisper** — `pip install faster-whisper` (word-level captions) > Heads-up: the editing tools need a real machine/sandbox that can install ffmpeg + Chrome. If your environment can't, Part A + Wyren still work — generate everything (board, clips) and run the final edit on a computer that can. --- ## Alternative installs (if you're comfortable with a terminal) - **Skills CLI:** `npx skills add briarbearrr/arca-marketing` - **In-chat:** install the `/learn` command, then `/learn @briarbearrr/arca-marketing` - **npm (Claude Code):** `npx arca-marketing-video` (copies the skills into `.claude/skills/`) - **Manual:** clone the repo and copy the contents of `skills/` into this project's `./.claude/skills/` folder (not the global `~/.claude/skills/`). ## First steps after installing 1. Say **"use arca-marketing"** — it explains the kit. 2. Run **`brand-builder`** to set up your brand. 3. Then make content: `carousel-generator`, or `storyboard-prompt → video-prompt → shorts-editor`.