# Marketing Quick Start

> **First time using AIWG?** Begin with [Install, Connect, and Verify](https://docs.aiwg.io/pages/getting-started--install-connect-verify.html). This guide assumes AIWG is already installed, `all` is deployed for your provider, and `aiwg-regenerate` has connected the agent to this project.

Start with the campaign outcome, audience, and constraints:

```text
Use AIWG's marketing framework to plan this campaign. Ask only the questions
that change the strategy, show me the proposed workflow and approvals, then
produce one reviewable first artifact.
```

The agent should clarify the audience, offer, channels, timing, brand
constraints, legal or accessibility review needs, and success measures. It
then selects the relevant AIWG specialists and coordinates the work.

## What to expect

- A concise campaign brief or confirmation of an existing brief.
- Clear choices where audience, positioning, channel, or budget affects scope.
- Approval points before publication, spend, outreach, or other external action.
- Brand, legal, accessibility, and quality review appropriate to the asset.
- A completion report linking deliverables to goals and measurement criteria.

## Useful asks

```text
Create a campaign brief for this launch and identify missing decisions.
Turn this approved brief into a channel plan and editorial calendar.
Draft the first asset, then run brand, legal, and accessibility review.
Analyze these campaign results and recommend the next experiment.
```

## Verify success

Confirm that the final report names the target audience, intended outcome,
review status, publication approval state, and the metrics that will determine
whether the work succeeded.

For installation or engagement help, use the [general quick
start](quickstart.md). Agent/operator execution details live in the
[agent reference corpus](https://github.com/jmagly/aiwg/tree/main/docs/agents/).