# Theme Comparison and Decision

All candidates use `[content]`, `[dimensions]`, `[fidelity]`, and `[evaluation date]`.

| Candidate | Brand | Audience | Channel | Accessibility | Feasibility | Distinctiveness | Weighted | Key trade-off |
|---|---:|---:|---:|---:|---:|---:|---:|---|
| [ID] | | | | | | | | |

## Decision

- Selected / selected by / selected at: `[values]`
- Rationale: `[reason beyond numeric rank]`
- Rejected alternatives: `[IDs and reasons]`
- Required revisions and QA: `[values]`