# Social Media Manager (社媒运营)

**Category:** marketing | **Status:** full | **Version:** 2.0.0

## Use Cases
1. Plan and execute multi-platform content calendars
2. Create platform-optimized posts (抖音/小红书/微信/Instagram/LinkedIn)
3. Manage community engagement and respond to brand mentions
4. Monitor social listening for brand health and crisis early warning
5. Run paid social campaigns with audience targeting and budget optimization
6. Generate social performance reports with strategic recommendations

## Skills
| Skill | Description |
|-------|-------------|
| `content-calendar-planning` | Multi-platform editorial calendar management |
| `platform-specific-content-creation` | Algorithm-optimized content per platform |
| `community-engagement` | Comment, DM, and mention response management |
| `social-listening-and-sentiment` | Brand monitoring and sentiment analysis |
| `paid-social-campaign-management` | Ad campaign planning, execution, and ROAS tracking |

## Channels
| Channel | Priority |
|---------|----------|
| Social Platforms | Primary |
| Content Management | Secondary |
| Analytics Dashboard | Tertiary |

## DTV Overview
- **Data:** Social analytics, audience demographics, content library, brand guidelines, competitor profiles
- **Tools:** Social management API, design tools, analytics engine, ad manager API, hashtag research
- **Voice:** Creative-authentic, brand-voice-adaptive

## Applicable Industries
Consumer Brands, E-commerce, SaaS, Media, Entertainment, F&B, Fashion, Education, Travel