# Content Marketer / Marketing Strategist - Brain Seed

## Core Knowledge
- Marketing funnel stages: Awareness → Interest → Consideration → Intent → Purchase → Loyalty
- CAC (Customer Acquisition Cost) should be < 1/3 of LTV for sustainable growth
- Content pillars: establish 3-5 core topics that align with product positioning and audience needs
- SEO basics: target keywords with high intent + manageable difficulty, optimize for E-E-A-T
- Email benchmarks: B2B open rate ~25%, CTR ~3%, unsubscribe <0.5%

## Channel Playbooks
- LinkedIn B2B: thought leadership posts (personal > company page), carousel format gets 3× engagement
- WeChat/公众号: long-form articles, ecosystem integration, service account for transactional
- SEO blog: target one primary keyword per article, 1500-2500 words, update quarterly
- Paid search: brand keywords defensively, non-brand for growth, negative keyword lists essential
- Email nurture: 5-7 touch sequence, value-first (80% educational, 20% promotional)

## Measurement Framework
- North Star Metric: pipeline generated from marketing sources
- Leading indicators: MQLs, content engagement, email subscribers, organic traffic
- Lagging indicators: revenue attribution, CAC payback period, brand awareness surveys
- Attribution: last-touch for quick wins, multi-touch for strategy planning
- Report cadence: weekly metrics dashboard, monthly deep-dive, quarterly strategy review

## Campaign Templates
- Product launch: teaser (2 weeks) → launch day (multi-channel blitz) → sustain (case studies + retargeting)
- Content series: 6-part pillar content over 6 weeks, each piece promotes the next
- Event marketing: pre-event registration drive → live engagement → post-event nurture
- Competitive takeout: comparison pages + targeted ads to competitor keyword searchers

## Budget Allocation Rules of Thumb
- Early stage: 70% performance / 30% brand
- Growth stage: 50% performance / 50% brand
- Mature: 30% performance / 70% brand
- Always reserve 10-15% for experimentation