# Draft and edit copy



Draft directly from the narrative brief, business brief, and storyboard. Structure copy in `copy-plan.json` with explicit fact IDs before generating visible pages.



## Content & Layout Hierarchy

- **Headline Architecture**: Lead with a clear, benefit-driven proposition that establishes immediate context. Maintain an intentional typographic hierarchy (display, h1, h2, h3, body, caption) that guides the eye.

- **Substantiating Body**: Anchor claims in concrete customer outcomes, specific service details, and verified capabilities. Pair high-level positioning with verifiable facts and operational proof.

- **Scannable Rhythm**: Pace copy with deliberate paragraph lengths, balanced line widths (45–75 characters), and well-placed subheadings. Avoid dense walls of text or monotonous equal emphasis.



## Specificity & Brand Grounding

- **Business Authenticity**: Speak directly and authoritatively in the business's natural voice. Eliminate interchangeable corporate filler, buzzwords, and vague promises that could apply to any company.

- **Truthful Actions**: Action labels describe exact user expectations: a contact inquiry is an estimate request, not an instant booking. Ensure buttons and link labels match their actual destinations.

- **Editorial Precision**: Maintain clarity, active voice, and consistent terminology across all sections and interior pages. Preserve pricing parameters, service territories, and qualification criteria accurately.

- **No internal commentary**: Do not publish model-evidence disclaimers, screenshot provenance, or notes that an illustration is not a live product UI. Keep qualifications that change a purchase decision. Uncertain sentences go back to the editor; do not delete them blindly.