# Direction: material before promise

Fictional teaching brief. The business idea is a careful roof decision in a coastal setting. The images can show slate texture, installation, and context, but they cannot prove a real outcome. Use a cool mineral palette, restrained rust action color, and clear captions. The homepage moves from visible work to service scope to a closer project explanation to a phone action. The interior narrows to one illustrative project and the questions behind material choice.

Alternative: If a real customer has no project photographs, lead with a text and specification treatment instead. Do not keep empty image frames or substitute synthetic teaching images for customer proof.