# Allocate emphasis according to importance

ID: cmp-unequal-emphasis. Pilot lesson. Sources: [S02](https://www.nngroup.com/articles/principles-visual-design/), [S06](https://design.google/library/expressive-material-design-google-research).

Teach primary, supporting, and deliberately equal roles from visitor priorities. Adjust area, placement, contrast, type, image scale, and surrounding space together. Larger is not automatically better. Preserve equal treatment for neutral comparison and homogeneous indexes.

Application A: an urgent service emphasizes a contact route beside essential scope. Application B: a considered purchase emphasizes work evidence, with a quieter action following explanation.

Counterexample: every section repeats the same oversized heading, badge, image, and action pair.

Mobile: preserve priority without letting decorative text displace the proposition or action.

Storyboard: reuse emphasis and emphasisReason to state the choice. Review: compare visible attention cues with the intended priority. Do not require a focal point in every arbitrary screenshot crop.

## Authority and use

This is an original design-teaching hypothesis. It is advisory and does not change factual, accessibility, or functional requirements. Adapt it to verified business evidence and inspect the current render before accepting an outcome. The applications above are contrasting examples, not copyable site presets.