# Search and migration



Use [Google's SEO starter guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide) for discovery and [site-move guidance](https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes) for URL changes. Neither document promises rankings.



Give each page a title and description that match the visible page. Do not treat a character count or exactly one H1 as a search-engine rule. Preview may be noindex. Production noindex on a page meant to be found is a defect.



For every discovered material URL, record keep, redirect, consolidate, or retire in the storyboard. Do not send a real page to the homepage by accident. Sitemap URLs in production are absolute and omit redirects and nonindexable pages.



Use Organization unless a real address supports LocalBusiness. Do not invent ratings, awards, reviews, or service areas.