001002003000789 // (1002003000789) release: version 1.2.3 001002003900000 // (1002003900000) version (with phase code, but without build number) eg. 1.2.3.0 // pre-release // eg. 1.2.3 // release NB: this allows a release to be made without incrementing the rev, because the build number is not communicated. beware of this. use build number for publish (how? where is this set?) otherwise, publish with xcode and set build number manually */