# SEO / AEO change plan — {{SITE}}

- **Date:** {{YYYY-MM-DD}} · **From audit:** {{link}}
- **Owner(s):** {{engineering | content | brand/PR | ops}}
- **Review date:** {{when this plan gets re-checked}}

## 1. Blockers — nothing else counts until these ship

| # | Change | Target (file/template/URL pattern) | Why (mechanism + tier) | Owner | Effort | Verification | Horizon |
|---|---|---|---|---|---|---|---|
| B1 | | | | | | | |

## 2. Leaks — stop the bleeding

| # | Change | Target | Why (mechanism + tier) | Owner | Effort | Verification | Horizon |
|---|---|---|---|---|---|---|---|
| L1 | | | | | | | |

## 3. Gains — earn more visibility

| # | Change | Target | Why (mechanism + tier) | Owner | Effort | Verification | Horizon |
|---|---|---|---|---|---|---|---|
| G1 | | | | | | | |

## 4. Experiments — anything below CONFIRMED

| # | Hypothesis | Cohort (template, n) | Control (n) | Single variable | Duration | Success metric | Decision rule |
|---|---|---|---|---|---|---|---|
| E1 | | | | | | | |

## Sequencing

```
Week 1   {{...}}
Week 2   {{...}}
Week 3–4 {{...}}
Month 2  {{...}}
```

## Rollback

| Change | Rollback method | Blast radius if wrong |
|---|---|---|

## Explicitly out of scope

| Request | Why it is not in the plan | What we do instead |
|---|---|---|

## Human steps (only what genuinely needs a person)

- {{credentials, approvals, business decisions, third-party account access}}