# Scenario Scripts — Vendor Communication

Adapted from Serhant Team Agent Training Guide.

## Price Adjustment Conversations

**Never call it a "reduction" — it's an ADJUSTMENT.**

### Opening
"Hi [name], I'm following up on what we're doing to get your home sold. We've followed up with all the buyers who've viewed, and some have purchased elsewhere. Those still looking aren't willing to make an offer at the current level."

"The market is telling us we're priced on the high side. If we adjust the price, we take a major step toward getting your home sold. What do you think?"

### When They Say "You're the one who priced it"
"You're right — I was trying to get you the most money possible. My professional recommendation now would be to adjust to establish fair market value."

### Frustrated Seller
"[Name], your home has been on the market for [X] months and we've only had a few viewings. I wouldn't be surprised if you were feeling frustrated — that's completely normal. You were thinking you'd be moved by now."

Then: "I'm doing everything in my power. The market is adjusting. We may need to adjust with it."

## Win Words

| Word | Why |
|------|-----|
| **Reasonable** | Nobody wants to be unreasonable |
| **Fair** | Everyone wants to be fair |
| **Standard** | Removes fear from processes |
| **Double check** | Shows integrity — "let me double check" |
| **Normal** | Quickest way to put people at ease |
| **Comfortable** | Shows you care |
| **We/Us** | Team language — "we are making an offer" |

## Key Phrases
- "We're on the same team"
- "Everything is going as scheduled"
- "This is not unusual"
- "This is a minor bump in the road"