---
name: vendor-communication
description: "Manage seller relationships — valuation booking, updates, expectations, price alignment, fee conversations, and marketing strategy."
---

# Vendor Communication

Guides the full vendor lifecycle — from initial valuation enquiry through active listing management, updates, and price conversations.

## When to Activate

Someone is considering selling, asks "how much is my house worth?", requests a valuation/market appraisal, asks about their current listing's performance, or needs guidance on presentation and pricing.

## Reference Table

| Task | When | Reference |
|------|------|-----------|
| Seller engagement | New seller enquiry or switching agents | `references/seller-engagement.md` |
| Valuation booking | Potential seller wants a market appraisal | `references/valuation-booking.md` |
| Listing & valuation scripts | Prospecting for valuations, appointment dialogue, objection handling | `references/listing-scripts.md` |
| Fee protection & agenda | Preparing for fee/commission conversations | `references/fee-protection-and-agenda.md` |
| Vendor updates | Active listing — weekly updates, feedback relay | `references/vendor-updates.md` |
| Vendor communication scripts | Good news sandwich, negotiation scripts, update best practices | `references/vendor-scripts.md` |
| Price alignment (principles) | Market feedback suggests pricing adjustment needed | `references/price-alignment.md` |
| Price alignment scripts | Preparing for hard pricing/fee conversations | `references/price-alignment-scripts.md` |
| Scenario scripts | Price adjustments, frustrated sellers, win words | `references/scenario-scripts.md` |
| Negotiation deep guide | Five techniques, interests vs positions, comps | `references/negotiation-deep-guide.md` |

## Key Rules

- Never value a property — only the agent does market appraisals, in person
- Never discuss fee structure or commission rates directly — the agent handles these
- Vendors should never feel forgotten — if there's nothing to report, say so (silence is worse)
- Empathise with frustration but never badmouth previous agents
- Frame everything around getting the best result for the vendor
- Respond quickly to valuation requests — they have a short shelf life
- Follow up if not booked within 48 hours
- Never give a specific valuation figure by message — always in person after viewing
- The market appraisal is free and no-obligation — always frame it this way
- Offers go to the vendor promptly — never wait for the scheduled update
- Record all updates sent in the vendor profile
- Never reveal vendor's minimum price to buyers, or buyer's financial details to vendors without consent