# Booking the Market Appraisal — Phone Script

Use this script when a potential vendor calls or enquires about selling.

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## The Script

1. **"Can I ask what prompted you to give me a call?"**
   - Understand their motivation and source

2. **"What's the address of the property?"**
   - Get the basics

3. **"When are you looking to put your property on the market?"**
   - Establish timeline and urgency

4. **"Can you give me a brief description of the home?"**
   - Bedrooms, type, style, any notable features

5. **"Have you made any significant improvements or renovations since you bought it?"**
   - Understand added value

6. **"At some stage it will be useful to look at the comparable sales in the area. Just so I can prepare the right research — what price range do you think your home is in?"**
   - Get a sense of their expectations without committing to a figure

7. **"Is it just you, or is there anybody else involved in making the decision?"**
   - Ensure all decision-makers will be present

8. **Book the appointment — offer two time options:**
   > "I have availability on [day] at [time] or [day] at [time] — which works better for you?"

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## Key Principles

- Never give a price over the phone
- Never promise a guaranteed appointment time — confirm and follow up
- Always ask who else is involved in the decision
- Sound warm, professional, and genuinely interested
- Confirm the appointment in writing (text or email) with your pre-listing pack

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## After Booking

1. Send confirmation message with date, time, and your name
2. Deliver or email your pre-listing pack before the appointment
3. Research comparable sales and prepare market data
4. Review the property on Google Maps / Street View
5. Check EPC register, council tax band, Land Registry if possible