# Tom Panos SMS Templates (UK Adapted)

## Vendor Messages
1. **Daily Expectation Reset** — "Quick daily update: all steady on our end, continuing to work buyers. I'll call the moment there's movement."
2. **Price-Alignment Seed** — "Just keeping you in the loop — buyers are circling but sensitivity on price is real. We'll navigate it strategically."
3. **Vendor Viewing Anxiety** — "Totally understand the nerves — leave the buyer management to me. I'll guide them and protect your position."
4. **Pre-Meeting Checker** — "Before we meet later today, anything on your mind since we last spoke? Want to ensure we're fully aligned."
5. **Offer Incoming (Soft Set-Up)** — "A buyer is close to putting something forward. Won't know the final figure yet, but wanted you to be prepared."

## Buyer Messages
6. **Buyer Qualification** — "Before I book a private viewing, can I just check — what's your ideal price ceiling on this one?"
7. **Buyer Follow-Up After Viewing** — "Thanks for popping through today. What were your thoughts after seeing it in person?"
8. **Buyer Nudge for Second Look** — "No pressure, but this one feels like a fit based on what you said. Want me to book you a second viewing?"
9. **Buyer Hot Button Check** — "Out of interest, what would need to happen for this one to feel like a green light?"
10. **Buyer Deadline Frame** — "Just letting you know — there's movement from another party. If you want to stay in play, now's the moment."

## Prospecting Messages
11. **Past Appraisal Reconnect** — "Hi again — just updating the market numbers in your area. Want the latest estimate?"
12. **Circle Prospecting After a Sale** — "We've just sold nearby. Curious — would you consider selling if you got a strong result like that?"
13. **Off-Market Listing Ping** — "Got something coming up quietly — fits your criteria. Want first look before it hits the market?"
14. **Anniversary Touchpoint** — "Just a quick hello — can't believe it's been a year since your valuation. Want a refreshed number?"
15. **Pipeline Conversion Nudge** — "Doing my new-year planning — wanting to check if moving is still on your radar for 2026?"

## Admin/Operations Messages
16. **Document Reminder** — "Just a quick one — when you get a moment, can you sign and pop back the agreement? Keeps us moving."
17. **Access Coordination** — "Can you confirm tomorrow 3-3:15pm works for access? I'll organise the rest."
18. **Trades Quote Check-In** — "Following up — did the trades team confirm a time with you yet? If not, I'll chase it."
19. **Post-Sale Congrats** — "Congrats again on the sale — really happy for you. I'll stay close through completion and make it seamless."
20. **Referral Ask (Soft)** — "By the way, if you ever have a friend or neighbour needing help with selling, feel free to connect us. Always happy to help."

## 3-Minute SMS Campaign
Promote: "In 3 minutes I will tell you what your property is worth! Text your address to [number] and I'll respond with a figure."

Process:
1. Promote via letterbox drops, social media, signage
2. Receive address via text
3. Generate property report from local data
4. Send back valuation estimate via SMS
5. Request email for full report
6. Add to database for ongoing nurture