# Keller “33 Touch” System (UK estate agency adaptation)

## Purpose
Stay top-of-mind with your **Sphere of Influence (SOI)** so that when someone needs an agent, they think of you first.

## The model
**33 meaningful touches per person, per year**.

A practical split:
- **12 calls/voice notes** (1/month)
- **12 value touches** (email newsletter / market update / useful guide)
- **9 events/gifts/experiences** (community + appreciation)

## UK touch ideas (compliant + normal)
**Calls/voice notes (monthly):**
- “Quick update: buyer demand is up/down in [area]. Want the latest sold evidence for your road?”
- “I’ve just sold nearby and thought of you — want a 60-second snapshot on what it means for your home value?”

**Value touches (monthly):**
- “Rightmove/Zoopla snapshot for [postcode]”
- “Spring selling checklist”
- “How to choose a conveyancer”
- “Mortgage rate update + what it means for buyers”

**Events/gifts (quarterly-ish):**
- client coffee catch-up week
- handwritten birthday/anniversary card
- invite to a local charity event
- small local business voucher

## Guardrails
- Never spam.
- Every touch should feel useful or thoughtful.
- Keep notes in CRM (kids/pets/job/motivation/timeline).