# Database reactivation (old leads / past appraisals / ghosted contacts)

## Goal
Create replies and restart conversations without awkwardness.

## Rules
- be respectful
- offer value
- make it easy to say “not now”
- always include opt-out

## 3-message SMS sequence (7 days)
**Day 1:**
“Hi <name> — it’s <name> from <agency>. Quick one: I’ve got fresh sold evidence for <area>. Want me to send a quick price snapshot for your road?”

**Day 3:**
“No rush — if you’re not moving, totally fine. If you are thinking 2026, what’s the one thing that would need to happen for you to make a move?”

**Day 7:**
“Last one from me — should I keep you on my updates list for <area>, or would you prefer I remove you?”

## Email reactivation (2 emails)
- Email 1: market update + offer of a bespoke valuation range
- Email 2: “Are you still considering a move?” + book call

## What to log
- response
- updated timeline
- motivation
- next follow-up date