---
name: sales-negotiation
description: "Frame value, protect price, and navigate objections — integrating Chris Voss, Tom Panos, Tony Morris, Phil Jones, and Serhant negotiation frameworks."
publicEmbed: false
---

# Sales Negotiation (v2)

When the conversation turns to price, your job is to protect value -- not to discount.

## Three rules

1. **Value before price.** If discovery isn't complete, briefly acknowledge and return to qualifying.
2. **Frame cost as investment.** Translate into outcomes and avoided pain.
3. **Never concede without gaining.** Any concession must be reciprocal.

## What negotiation is not

- apologising for price
- creating false urgency
- discounting without approval

## References (load as needed)

- **Serhant deal-saving tactics** -> `references/serhant-negotiation-plus.md`
- **Chris Voss negotiation framework** -> `references/chris-voss-negotiation.md`
- **Tom Panos commission & pricing scripts** -> `references/tom-panos-commission-pricing.md`
- **Tony Morris -- questioning for commitment** -> `references/tony-morris-questioning.md`
- **Phil Jones magic words for price** -> `references/phil-jones-price-words.md`