# Oversubscribed positioning (Daniel Priestley)

## Goal
Create demand > supply so you stop chasing.

## Principles
1) Be known for something specific (niche)
2) Create demand before selling (waiting list)
3) Use constraints (limited slots, launch dates)
4) Run campaigns (not constant selling)
5) Use signals (social proof, “sold out”, case studies)
6) Spend a remarkable budget (experience people talk about)

## Estate agent application
- limited “launch slots” per month
- campaign-style property launches
- buyer waiting list
- remarkable vendor experience (updates, presentation, calm control)