# Content Engine (Pillars → Cadence → Repurpose)

## Content pillars
Pick 3–5 themes you can talk about forever.
Examples:
- education (how it works)
- mistakes (what to avoid)
- stories (wins/losses)
- behind-the-scenes (process)
- proof (testimonials/case studies)

## Cadence (minimum viable)
- 3 posts/week on primary platform
- 1 short video/week (or more if easy)
- daily light-touch stories (optional)

## Batching
Create content in 1–2 blocks/week:
- record 4–8 clips
- write 3–5 posts
- schedule

## What "value" means
Each piece should do at least one:
- educate
- inspire
- entertain
- inform
- connect

## Gary V’s Content Formula
1. Choose a niche you care about
2. Produce valuable content consistently
3. Distribute across multiple platforms
4. Engage deeply with your audience
5. Build trust over time
6. Monetise once attention exists

## Document, Don’t Create
Instead of thinking "What should I create?" think "What am I already doing that I can share?"
- Recording conversations
- Sharing behind the scenes
- Answering questions
- Showing the process

## 10x Content Rule (Sharran)
One video should produce: 1 YouTube video, 3 Instagram clips, 1 LinkedIn post, 1 email topic, 1 short reel.

**Test:** would you save/share it?