# Agent Attraction Scripts & Funnel

Adapted from KS Team Recruiting Funnel and 95/5 System.

## The Recruiting Funnel Structure

### 1. About Your Team/Club
"We're a community of driven professionals committed to excellence. With cutting-edge technology, mentorship, coaching, and marketing strategies, we help agents achieve their career goals and build real businesses."

### 2. Onboarding Process
- Step 1: Initial orientation and training with experienced agents
- Step 2: Access to online learning platform and recorded courses
- Step 3: Demonstrate readiness with key processes
- Step 4: Paired with a senior agent/mentor for personalised support

### 3. Testimonials & Success Stories
Always lead with real stories. Agent testimonials are the most powerful conversion tool. Collect and share them regularly.

### 4. Opportunities & Support
"With personalised mentorship, advanced tools, and access to a national community, we set you up for success from day one."

### 5. Call to Action
"Ready to take your career to the next level? Let's have a conversation."

## Video Script Template

"If you're impact-driven and motivated to be successful in your estate agency career, we should talk.

Hi, I'm [Name] with [Brand], and we're growing right now! We cover [areas].

We're looking for agents who are growth-minded, resilient, and driven to be part of something bigger.

Here at [Brand], we have a culture of production. Since we started, we've [achievement stats].

We're known for three things: unmatched training, support, and access to more opportunities to build your business fast.

We have an incredible onboarding programme. Whether you're brand new or you've sold hundreds of homes, our systems optimise your sales process for the best possible results.

Our training is taught by people who are actively selling right now — not by someone who sold homes years ago.

Check out these success stories: [2-3 specific examples with names and results]

You'll get a mentor, access to our leadership, marketing support for social media, and you can focus on what you do best — meeting clients and selling homes.

If you're interested in a conversation, we'd love to hear from you."

## The Master List System

### Categories (Pipeline)
1. **Unqualified** — names you've collected but not spoken to
2. **Hit List** — identified as worth reaching out to
3. **Generals** — had initial conversation, showed some interest
4. **In Process** — actively considering, asked questions
5. **Working** — in detailed discussions, reviewing numbers
6. **Hot** — ready to make the move, just needs the push

### Where to Find Agents
- For Sale boards in your area
- Portal listings (agent names)
- Local networking events
- Industry conferences and masterminds
- Social media (who's active, who's posting about frustrations)
- Past colleagues and training course contacts
- Agents who've listed against you (competitive but respectful)

## Drip Campaign Principles

- Consistent, not aggressive
- Share useful content: eXp Life articles, press releases, success stories, market insights
- Forward relevant wins from within your team
- Seasonal touchpoints (new year, end of tax year, industry events)
- "Just saw this and thought of you" → article about agent leaving traditional model
- Never spam, never pressure

## Handling Common Questions

**"I've heard of eXp but don't really understand it"**
→ "Most people haven't had it properly explained. Happy to walk you through the numbers — no pressure, just clarity."

**"I'm happy where I am"**
→ "That's great. Most agents who joined were happy too — they just didn't know what they were leaving on the table. Worth 20 minutes to understand the difference?"

**"Is it just an online thing?"**
→ "Cloud-based, yes — but very human. Masterminds, in-person events, mentorship, local collaboration. The tech removes overhead, not relationships."

**"What about my brand?"**
→ "You keep it. Your name, your listings, your data, your reputation. eXp sits underneath."

**"Isn't it too late?"**
→ "80,000 agents is a fraction of the 500,000 target. 99% of agents in your area haven't had a proper presentation. Brand recognition actually makes conversations easier now."