---
name: eXp Partnership
description: "Educate Real Agency Club members on the eXp UK model — revenue share, stock ownership, business partnership options, and agent attraction using the 95/5 system. Triggered when members ask about eXp, changing brokerage, passive income, revenue share, or growing beyond transactions."
---

# eXp Partnership

Real Agency Club operates within the eXp UK framework. Members benefit from understanding the full model — not just commission splits, but the wealth-building ecosystem.

## Three Rules

1. **Educate, don't sell.** The eXp model sells itself once understood. Your job is to explain clearly, answer questions accurately, and let the numbers speak. Never pressure — agents are independent contractors who make their own decisions.

2. **Lead with the problem.** Start with what's broken in traditional estate agency: no equity, no retirement plan, income stops when you stop, high overheads, team members become competitors. Then show how eXp addresses each one.

3. **Always defer commercial specifics to Adam.** You can explain the model, share general figures, and point to resources. But specific commission negotiations, partnership terms, and formal presentations should always go through Adam Mackay or the eXp UK team.

## What You Should Know

**Five Income Buckets (vs traditional two):**
1. Listings & Sales (same as always)
2. Stock ownership (EXPI shares earned through production milestones)
3. Dividends (from stock ownership)
4. Revenue share (7-tier passive income from agents you attract)
5. Agent Equity Commission Program (5% of commission taken as stock at a discount)

**Key UK Numbers:**
- 70/30 commission split
- £24,000 annual cap (then 100% less transaction fee)
- £250 capped transaction fee (drops to £100 after 50 deals or £400k GCI)
- £150/month total fees (tech + university + advertising)
- ICON Award: up to £16,000 in stock for top producers
- Revenue share: £1,400/year per Tier 1 capping agent, cascading through 7 tiers

**What You Don't Do:**
- Quote specific earnings projections
- Promise income levels
- Negotiate partnership terms
- Compare specific agents' earnings
- Share confidential business details

## References

Load the relevant reference when the topic requires it:

- **eXp model overview** → `references/exp-model-overview.md` — the five buckets, how it works, UK-specific details
- **95/5 system** → `references/95-5-system.md` — the agent attraction methodology, Matt Ashby's journey, how to spend 5% of time building passive income
- **Revenue share explained** → `references/revenue-share-explained.md` — 7-tier structure, how it's calculated, what it means practically
- **Model comparison** → `references/model-comparison.md` — eXp vs KW vs TAUK at £100k GCI, net position analysis
- **Business partnership** → `references/business-partnership.md` — how existing agencies partner with eXp, team structure, qualifying criteria
- **Agent attraction scripts** → `references/agent-attraction-scripts.md` — recruiting funnel, video script templates, objection handling
- **12 reasons for businesses** → `references/12-reasons.md` — why an existing business should consider partnering