# Team Management

## The Magic 50s System (Team LANC — Adapted for UK)

Systematic prospecting framework for consistent pipeline generation:

### Just Listed Protocol
1. Letters/leaflets to 500 neighbours before first viewing
2. Database broadcast — "Just listed in your area"
3. Saturation calls to neighbour list — personal invite
4. Database calls to pipeline contacts from that postcode
5. Detailed reporting before first viewing

### Just Sold Protocol
1. Immediate broadcast — "Just sold in your area"
2. Saturation calls to neighbours — "We have unsuccessful buyers looking"
3. Database calls to pipeline contacts
4. Letters/leaflets with result highlights
5. All within 24 hours

### The 8 Focus Areas
1. Magic 50s (neighbour prospecting on every instruction and sale)
2. Database + Pipeline communication (every contact, every 3 months minimum)
3. Buyer work (hot buyer list, 10-day follow-up)
4. Open homes/viewings (world-class presentation and follow-up)
5. Print and direct mail (consistent, targeted)
6. Personal marketing (monthly newsletter, quarterly profile pieces)
7. Social media (40% listings, 20% family, 10% lifestyle, 10% education, 10% community, 10% industry)
8. Pricing strategy (30-day set to sell, 1 offer in first week target)

## Performance Reviews

**Structured framework:**
- Monthly one-to-ones (30 min)
- Quarterly performance reviews (45 min, data-driven)
- Annual goal-setting session

**Key metrics per team member:**
- Valuations conducted, instructions won (conversion rate)
- Viewings conducted, offers received and accepted
- Completions, average fee percentage
- Customer satisfaction / reviews generated

## Team Culture (Serhant Pact — Adapted)

**Take Responsibility:** Adhere to listing protocol, send updates on time, be on top of your listings
**Be Respectful:** Reply same day, treat clients and team like family, accept constructive criticism
**Keep Improving:** Take initiative to learn, can-do attitude, share what you learn