# Buy Back Your Time (Dan Martell) — practical notes

## Buyback principle
Hire to **buy back your time**, not just to grow.

## Buyback loop
1) **Audit**: track tasks for 2 weeks
2) **Transfer**: delegate/automate
3) **Fill**: replace freed time with high-value work

## Effective hourly rate (EHR)
Target annual income ÷ 2,000 hours = £/hour.
Delegate anything that can be done for <25% of EHR.

## DRIP matrix
- **D**elegation: someone else can do it
- **R**eplacement: someone else can do it better
- **I**nvestment: you should do it to build skill
- **P**roduction: directly generates revenue

## Estate agent application
Leader protects time for:
- lead gen
- listings
- negotiations
- recruitment
- partnerships

Delegate:
- diary admin
- marketing ops
- vendor reports
- CRM updates
- chasing paperwork

## Camcorder method
Record yourself doing a task once → turn into SOP → delegate.