# {{ COMPANY_NAME }} — social captions

Paste-ready copy for each tile. Phone {{ PHONE_DISPLAY }} · {{ WEBSITE_DOMAIN }}
{{ FACEBOOK_HANDLE }} · {{ INSTAGRAM_HANDLE }} · {{ TIKTOK_HANDLE }}

Write every caption in the plain register (the `plainly` skill): no em-dashes, no
inflation words (discover, unlock, nestled, stunning, boasts, bespoke-where-it-
isn't), no "it's not X, it's Y", no rhetorical openers, no emoji used to fake
enthusiasm. Read each one aloud; if it sounds like a marketing bot, rewrite it.

For a PII-bearing (bespoke) subject no caption may name the client, the address
or postcode, any contract / invoice / payment figure, any named individual, or
any email sender. The work is the story; the people and the money are not.

Repeat the block below once per rendered tile. `{{ TILE_KEY }}` matches the tile
filename (`og-*-{{ TILE_KEY }}.png`); a person tile is portrait only, so its block
references the portrait image alone.

## Per-platform shape (a cap, not a target)

- **Instagram (feed + portrait)** — name first, then what is visible, then "link in
  bio" if there is a site, then 4–6 hashtags. The portrait line leads with what is
  in that specific hero.
- **LinkedIn** — three short paragraphs, professional, plain.
- **TikTok** — one short hook line plus 3–5 hashtags.
- **Facebook** — three short paragraphs, warmer than LinkedIn.
- **X** — under 280 characters, one clear line.

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## {{ TILE_HEAD }} — `og-*-{{ TILE_KEY }}.png`

**Instagram (feed + portrait)**
{{ TILE_KEY_INSTAGRAM }}

**LinkedIn**
{{ TILE_KEY_LINKEDIN }}

**TikTok**
{{ TILE_KEY_TIKTOK }}

**Facebook**
{{ TILE_KEY_FACEBOOK }}

**X**
{{ TILE_KEY_X }}