# Brand Consistency Checklist

## Visual Consistency

### Logo

- [ ] Correct logo version used
- [ ] Proper clear space maintained
- [ ] Approved colors only
- [ ] Legible at all sizes
- [ ] No unauthorized modifications

### Colors

- [ ] Only brand palette colors
- [ ] Consistent color application
- [ ] Proper contrast for accessibility
- [ ] Color ratios maintained

### Typography

- [ ] Brand fonts used
- [ ] Correct weights/styles
- [ ] Proper hierarchy
- [ ] Consistent formatting

### Imagery

- [ ] Matches brand style
- [ ] Consistent editing/filters
- [ ] Appropriate subjects
- [ ] Quality standards met

## Voice Consistency

### Tone

- [ ] Matches brand personality
- [ ] Appropriate for context
- [ ] Consistent across channels
- [ ] No conflicting messages

### Language

- [ ] Brand terminology used
- [ ] Consistent capitalization
- [ ] Proper abbreviations
- [ ] Jargon level appropriate

### Messaging

- [ ] Aligns with key messages
- [ ] Value prop clear
- [ ] Differentiators highlighted
- [ ] CTAs consistent

## Channel Audit

### Website

- [ ] Homepage
- [ ] Product pages
- [ ] Blog/content
- [ ] Footer/navigation

### Social Media

- [ ] Profile images
- [ ] Cover images
- [ ] Bio/about sections
- [ ] Post templates

### Email

- [ ] Header/footer
- [ ] Templates
- [ ] Signatures
- [ ] Automated messages

### Collateral

- [ ] Presentations
- [ ] One-pagers
- [ ] Business cards
- [ ] Promotional materials

## Common Issues

| Issue              | Fix                          |
| ------------------ | ---------------------------- |
| Outdated logo      | Replace with current version |
| Off-brand colors   | Update to palette            |
| Wrong font         | Replace with brand font      |
| Inconsistent voice | Apply style guide            |
| Mixed messaging    | Align to framework           |

## Audit Frequency

| Asset Type       | Frequency |
| ---------------- | --------- |
| Website          | Monthly   |
| Social profiles  | Quarterly |
| Email templates  | Quarterly |
| Sales materials  | Quarterly |
| Full brand audit | Annually  |