# Asset Approval Checklist

Comprehensive checklist for reviewing marketing assets before approval.

## Quick Review

Before detailed review, verify:

- [ ] Asset serves stated purpose
- [ ] Target audience appropriate
- [ ] No obvious errors or issues
- [ ] Aligns with campaign goals

## Visual Elements

### Logo Usage

- [ ] Correct logo variant for context
- [ ] Proper clear space maintained
- [ ] Minimum size requirements met
- [ ] Approved colors only
- [ ] No unauthorized modifications
- [ ] Appropriate for background

### Color Compliance

- [ ] Uses brand palette colors only
- [ ] Primary/secondary ratio appropriate (60/30/10)
- [ ] Semantic colors used correctly
- [ ] No off-brand colors introduced
- [ ] Consistent across all elements

### Typography

- [ ] Brand fonts used throughout
- [ ] Correct font weights applied
- [ ] Proper type hierarchy
- [ ] Appropriate sizes for medium
- [ ] Line heights adequate
- [ ] No orphans/widows in body text

### Imagery

- [ ] Matches brand photography style
- [ ] Appropriate subjects/content
- [ ] Quality meets requirements
- [ ] Properly licensed/credited
- [ ] Optimized for intended use

## Accessibility

### Visual Accessibility

- [ ] Text contrast ratio >= 4.5:1 (AA)
- [ ] Large text contrast >= 3:1
- [ ] Interactive elements have visible focus
- [ ] Color not sole indicator of meaning
- [ ] Alt text for all images

### Content Accessibility

- [ ] Clear and scannable layout
- [ ] Readable font sizes
- [ ] Logical reading order
- [ ] Meaningful headings structure
- [ ] Links describe destination

## Content Quality

### Copy Review

- [ ] Matches brand voice
- [ ] Appropriate tone for context
- [ ] No prohibited terms used
- [ ] Value proposition clear
- [ ] CTA compelling and clear
- [ ] Proofread for errors

### Messaging

- [ ] Aligns with key messages
- [ ] Differentiators highlighted
- [ ] Benefits over features
- [ ] Target audience addressed
- [ ] No conflicting claims

## Technical Requirements

### File Specifications

- [ ] Correct file format
- [ ] Appropriate resolution
- [ ] File size optimized
- [ ] Proper naming convention
- [ ] Metadata included

### Platform Requirements

| Platform  | Verified                   |
| --------- | -------------------------- |
| Instagram | [ ] Correct dimensions     |
| Twitter/X | [ ] Meets requirements     |
| LinkedIn  | [ ] Professional standards |
| Facebook  | [ ] Guidelines compliant   |
| Email     | [ ] Size under 1MB         |
| Web       | [ ] Optimized for web      |

## Legal & Compliance

### Intellectual Property

- [ ] Stock images licensed
- [ ] Music/audio cleared
- [ ] No trademark violations
- [ ] User content authorized
- [ ] Credits included where needed

### Regulatory

- [ ] Required disclosures present
- [ ] No misleading claims
- [ ] Pricing accurate
- [ ] Terms linked where needed
- [ ] Privacy compliant

## Review Status

### Reviewer Sign-off

| Review Area      | Reviewer | Date | Status                   |
| ---------------- | -------- | ---- | ------------------------ |
| Visual Design    |          |      | [ ] Pass / [ ] Revisions |
| Copy/Content     |          |      | [ ] Pass / [ ] Revisions |
| Brand Compliance |          |      | [ ] Pass / [ ] Revisions |
| Technical        |          |      | [ ] Pass / [ ] Revisions |
| Legal            |          |      | [ ] Pass / [ ] Revisions |

### Final Approval

- [ ] All review areas passed
- [ ] Revisions completed (if any)
- [ ] Final version uploaded
- [ ] Metadata updated
- [ ] Ready for publish/use

**Approved By:** ******\_\_\_******

**Date:** ******\_\_\_******

**Version:** ******\_\_\_******

## Common Issues & Fixes

| Issue            | Fix                             |
| ---------------- | ------------------------------- |
| Logo too small   | Increase to minimum size        |
| Wrong font       | Replace with brand font         |
| Low contrast     | Adjust colors for accessibility |
| Off-brand color  | Replace with palette color      |
| Blurry image     | Use higher resolution source    |
| Missing alt text | Add descriptive alt text        |
| Weak CTA         | Strengthen action-oriented copy |

## Automation Support

The `validate-asset.cjs` script can auto-check:

- Color palette compliance
- Minimum dimensions
- File format/size
- Naming convention
- Basic metadata

Run: `node .claude/skills/brand/scripts/validate-asset.cjs <asset-path>`

## Archival

After approval:

1. Update asset status in manifest.json
2. Add approver and timestamp
3. Move previous versions to archive
4. Update campaign tracking
5. Notify relevant teams