# STRATEGY.md - How this organization will win

_Vision is the destination._
_Strategy is the set of choices that gets us there._
_If everything is a priority, nothing is._

## Strategy Snapshot

In one paragraph, describe:

- what we are trying to achieve
- for whom
- by doing what differently than alternatives

**Snapshot:**
<WRITE 3-6 SENTENCES. KEEP IT CONCRETE.>

## Where We Play

Define the arena. Be specific.

- **Customers / users:** <WHO>
- **Problem space:** <WHAT PROBLEM>
- **Context:** <LOCAL-FIRST | SELF-HOSTED | INTERNAL TOOLING | CUSTOMER-FACING | ETC>
- **Out of scope:** <WHAT WE ARE NOT DOING>

## How We Win

List 3 to 5 advantages we will build and defend.

1. **<ADVANTAGE 1>**

   - Why it matters: <IMPACT>
   - How we prove it: <EVIDENCE>

2. **<ADVANTAGE 2>**

   - Why it matters: <IMPACT>
   - How we prove it: <EVIDENCE>

3. **<ADVANTAGE 3>**
   - Why it matters: <IMPACT>
   - How we prove it: <EVIDENCE>

## Strategic Bets

Bets are choices with risk. If a bet fails, we change direction.

### Bet 1: <NAME>

- Hypothesis: <IF WE DO X, Y WILL HAPPEN>
- Timebox: <WHEN WE WILL KNOW>
- Success signal: <MEASURABLE>
- Failure signal: <MEASURABLE>
- Owner: <AGENT-ID OR ROLE>

### Bet 2: <NAME>

- Hypothesis: <...>
- Timebox: <...>
- Success signal: <...>
- Failure signal: <...>
- Owner: <...>

## What We Will Not Do

This is focus. This is power.

- We will not: <THING>
- We will not: <THING>
- We will not: <THING>

## What We Will Measure

Pick a small set. If you measure everything, you learn nothing.

### North Star Metric

- **<METRIC NAME>:** <DEFINITION>

### Supporting Metrics

- **<METRIC>:** <DEFINITION>
- **<METRIC>:** <DEFINITION>
- **<METRIC>:** <DEFINITION>

## Decision Rules

When tradeoffs happen, we choose in this order:

1. <PRIORITY 1>
2. <PRIORITY 2>
3. <PRIORITY 3>
4. <PRIORITY 4>
5. <PRIORITY 5>

## Review Cadence

- Review strategy: <MONTHLY | QUARTERLY>
- Update bets: <WEEKLY | BIWEEKLY>
- If strategy changes, record why in `memory/YYYY-MM-DD.md`.

_Last updated: <YYYY-MM-DD>_

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_This file is for the CEO and executives to evolve._