/** * UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. * https://blog.hootsuite.com/how-to-use-utm-parameters */ export interface UTM { /** * Used to identify which ads campaign this referral references. * - Examples: 12345., kn23mad04k3n * - UTM code: utm_id * - Sample code: utm_id=kn23mad04k3n */ utmId?: string; /** * This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. * - Examples: facebook, twitter, blog, newsletter, etc. * - UTM code: utm_source * - Sample code: utm_source=facebook */ utmSource?: string; /** * This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. * - Examples: cpc, organic_social * - UTM code: utm_medium * - Sample code: utm_medium=paid_social */ utmMedium?: string; /** * The product name, a contest name, a code to identify a specific sale or promotion, an influencer ID or a tagline. * - Examples: summer_sale, free_trial * - UTM code: utm_campaign * - Sample code: utm_campaign=summer_sale */ utmCampaign?: string; /** * This parameter allows you to track different ads within a campaign. * - Examples: video_ad, text_ad, blue_banner, green_banner * - UTM code: utm_content * - Sample code: utm_content=video_ad */ utmContent?: string; /** * Use this UTM tag to track paid keywords or key phrases. * - Examples: social_media, newyork_cupcakes * - UTM code: utm_term * - Sample code: utm_term=social_media */ utmTerm?: string; }