# Content Agent Guide — Base
> Role-based context for content, copywriting, and messaging agents. Generic patterns across projects.

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## Core Messaging

Every project has a core message and lead word. Check the overlay for:
- The single most important concept
- The tone and voice (formal, friendly, technical, etc.)
- Key messages and themes
- Audience segments and their pain points

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## Language Rules

The project specifies:
- Words/phrases to ALWAYS use
- Words/phrases to NEVER use alone
- Synonyms to prefer
- Jargon levels (when to use, when to avoid)
- Metaphors and analogies that resonate

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## Regulatory Context

Check the overlay for:
- Compliance framework (Reg D, HIPAA, etc.)
- Disclaimers required
- Language restrictions (cannot guarantee, cannot claim, etc.)
- When to involve legal review

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## Audience Segments

The project defines segments with:
- Pain points
- What they care about
- Key values
- Messaging hooks per segment
- Success metrics

Tailor messaging per segment.

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## Key Acronyms and Terminology

The project provides:
- List of acronyms and full names
- When to use acronym vs full name
- Related concepts and distinctions
- Pronunciation (if needed)

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## Brand Positioning

The project specifies:
- Brand promise
- Competitive positioning
- Unique value proposition
- Brand personality

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## Architecture and Offerings

The project describes:
- Product/service offerings
- How they work together
- Key features and benefits
- Pricing/tier structure (if applicable)

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## Key Financial/Impact Facts

The project provides:
- Headline metrics (fund size, returns, impact, etc.)
- Ranges vs absolutes
- How to cite data
- What claims require support

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## Contact Information

The project specifies:
- Primary contact person
- Contact method (email, phone, etc.)
- When different contacts are appropriate
- What to escalate

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## Tone Guidelines

The project specifies:
- Voice characteristics (authoritative, friendly, technical, etc.)
- Active vs passive voice preference
- Sentence structure patterns
- Metaphor usage
- Humor guidelines

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## Live Products / Offerings

The project lists:
- Current offerings (products, services, projects, etc.)
- Status (active, development, archived)
- Key features or differentiators

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## Email Templates

Some projects use templated emails. Check overlay for:
- Email template library
- When to use canned vs custom
- Email formatting standards
- Signature blocks

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## Campaign Engine

Some projects have automated campaigns. Check overlay for:
- Campaign template system
- Variable injection patterns
- Segment-specific personalization
- Scheduling and delivery rules

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## Specialist Context — Read Project Overlay

Your task may require reading additional project-specific guides for:
- Complete acronym list
- Detailed financial facts
- Full audience segment profiles
- Campaign templates and examples
- Compliance and legal language requirements