{ "name": "docx", "props": { "theme": "minimal", "metadata": { "title": "The Quiet Brief — Atelier Still Practice Note 04", "author": "Atelier Still" }, "language": "en-GB", "noProofWords": ["Atelier", "moodboards"] }, "children": [ { "name": "section", "props": { "page": { "size": "A4", "margins": { "top": 1361, "bottom": 1134, "left": 1531, "right": 1531, "header": 567, "footer": 700, "gutter": 0 } }, "header": [ { "name": "paragraph", "props": { "text": "ATELIER STILL · 04", "alignment": "right", "font": { "size": 8, "bold": true, "color": "secondary", "characterSpacing": { "type": "expanded", "value": 20 } }, "spacing": { "after": 0 } } }, { "name": "image", "props": { "svg": "", "width": 794, "height": 1123, "alt": "Page frame", "floating": { "horizontalPosition": { "relative": "page", "offset": 0 }, "verticalPosition": { "relative": "page", "offset": 0 }, "wrap": { "type": "none" }, "behindDocument": true, "allowOverlap": true, "zIndex": 1 } } } ], "footer": [ { "name": "table", "props": { "width": 100, "hideBorders": true, "columns": [ { "header": { "font": { "size": 8, "bold": true }, "color": "textMuted", "padding": { "top": 0, "right": 0, "bottom": 0, "left": 0 }, "borderSize": { "bottom": 0 }, "content": "ATELIER STILL / PRACTICE NOTE" }, "cells": [] }, { "header": { "font": { "size": 8, "bold": true }, "color": "textMuted", "padding": { "top": 0, "right": 0, "bottom": 0, "left": 0 }, "borderSize": { "bottom": 0 }, "content": "September 2026", "horizontalAlignment": "right" }, "cells": [] } ] } } ] }, "children": [ { "name": "paragraph", "props": { "text": "PRACTICE NOTE", "font": { "size": 8, "bold": true, "color": "secondary", "characterSpacing": { "type": "expanded", "value": 24 } }, "spacing": { "before": 0, "after": 16 } } }, { "name": "paragraph", "props": { "text": "The quiet\nbrief", "themeStyle": "title" } }, { "name": "paragraph", "props": { "text": "How to make a project feel calmer, clearer and more intentional before a single visual decision is made.", "themeStyle": "subtitle" } }, { "name": "text-box", "props": { "width": "100%", "style": { "padding": { "top": 12, "right": 16, "bottom": 12, "left": 16 }, "border": { "top": { "style": "solid", "width": 1.25, "color": "primary" }, "bottom": { "style": "none" }, "left": { "style": "none" }, "right": { "style": "none" } }, "shading": { "fill": "backgroundSecondary" } } }, "children": [ { "name": "paragraph", "props": { "text": "A good brief removes noise.", "font": { "size": 17, "bold": true, "color": "primary", "lineSpacing": { "type": "multiple", "value": 1.05 } }, "spacing": { "before": 0, "after": 4 } } }, { "name": "paragraph", "props": { "text": "It tells the team what must be true, what may remain open, and what should never compete for attention.", "font": { "size": 10.5, "color": "#54544E", "lineSpacing": { "type": "multiple", "value": 1.3 } }, "spacing": { "before": 0, "after": 0 } } } ] }, { "name": "paragraph", "props": { "text": "The temptation at the beginning of a project is to collect references. A stronger move is to define the experience in plain language first. When the brief is precise, aesthetic choices become easier because they have a job to do.", "spacing": { "before": 13, "after": 13 } } }, { "name": "paragraph", "props": { "text": "01 · START WITH TENSION", "font": { "size": 8, "bold": true, "color": "secondary", "characterSpacing": { "type": "expanded", "value": 20 } }, "spacing": { "before": 6, "after": 5 } } }, { "name": "paragraph", "props": { "text": "Every worthwhile project contains a productive contradiction: warm but disciplined; premium but not precious; dense with information but easy to scan. Naming that tension creates a useful design filter.", "spacing": { "after": 10 } } }, { "name": "paragraph", "props": { "text": "02 · DEFINE THE AFTERTASTE", "font": { "size": 8, "bold": true, "color": "secondary", "characterSpacing": { "type": "expanded", "value": 20 } }, "spacing": { "before": 6, "after": 5 } } }, { "name": "paragraph", "props": { "text": "Ask what someone should remember ten minutes after closing the document or leaving the room. One feeling and one idea are enough.", "spacing": { "after": 0 } } }, { "name": "paragraph", "props": { "text": "A SMALL METHOD", "pageBreak": true, "font": { "size": 8, "bold": true, "color": "secondary", "characterSpacing": { "type": "expanded", "value": 24 } }, "spacing": { "before": 0, "after": 16 } } }, { "name": "paragraph", "props": { "text": "Five lines\nbefore moodboards", "themeStyle": "title", "font": { "size": 27 } } }, { "name": "paragraph", "props": { "text": "Write these sentences before selecting type, colour, imagery or materials. They make subjective review much easier.", "themeStyle": "subtitle", "font": { "size": 11 } } }, { "name": "paragraph", "props": { "text": "01\t**Purpose**", "font": { "size": 11.5, "color": "secondary" }, "boldColor": "primary", "tabStops": [ { "type": "left", "position": 720 } ], "spacing": { "before": 0, "after": 3 } } }, { "name": "paragraph", "props": { "text": "This exists to help a busy reader understand the decision and feel confident acting on it.", "font": { "size": 9.5, "color": "#434440" }, "indent": { "left": 720 }, "spacing": { "before": 0, "after": 0 } } }, { "name": "divider", "props": { "color": "borderPrimary", "thickness": 0.5, "spacing": { "before": 8, "after": 8 } } }, { "name": "paragraph", "props": { "text": "02\t**Priority**", "font": { "size": 11.5, "color": "secondary" }, "boldColor": "primary", "tabStops": [ { "type": "left", "position": 720 } ], "spacing": { "before": 0, "after": 3 } } }, { "name": "paragraph", "props": { "text": "The core idea should be visible in under ten seconds; detail can reward a second pass.", "font": { "size": 9.5, "color": "#434440" }, "indent": { "left": 720 }, "spacing": { "before": 0, "after": 0 } } }, { "name": "divider", "props": { "color": "borderPrimary", "thickness": 0.5, "spacing": { "before": 8, "after": 8 } } }, { "name": "paragraph", "props": { "text": "03\t**Voice**", "font": { "size": 11.5, "color": "secondary" }, "boldColor": "primary", "tabStops": [ { "type": "left", "position": 720 } ], "spacing": { "before": 0, "after": 3 } } }, { "name": "paragraph", "props": { "text": "Calm, exact and generous. Never decorative for its own sake.", "font": { "size": 9.5, "color": "#434440" }, "indent": { "left": 720 }, "spacing": { "before": 0, "after": 0 } } }, { "name": "divider", "props": { "color": "borderPrimary", "thickness": 0.5, "spacing": { "before": 8, "after": 8 } } }, { "name": "paragraph", "props": { "text": "04\t**Contrast**", "font": { "size": 11.5, "color": "secondary" }, "boldColor": "primary", "tabStops": [ { "type": "left", "position": 720 } ], "spacing": { "before": 0, "after": 3 } } }, { "name": "paragraph", "props": { "text": "Use one strong contrast at a time: scale, weight, spacing or colour — not all four.", "font": { "size": 9.5, "color": "#434440" }, "indent": { "left": 720 }, "spacing": { "before": 0, "after": 0 } } }, { "name": "divider", "props": { "color": "borderPrimary", "thickness": 0.5, "spacing": { "before": 8, "after": 8 } } }, { "name": "paragraph", "props": { "text": "05\t**Restraint**", "font": { "size": 11.5, "color": "secondary" }, "boldColor": "primary", "tabStops": [ { "type": "left", "position": 720 } ], "spacing": { "before": 0, "after": 3 } } }, { "name": "paragraph", "props": { "text": "Leave enough unclaimed space that the important material can breathe.", "font": { "size": 9.5, "color": "#434440" }, "indent": { "left": 720 }, "spacing": { "before": 0, "after": 0 } } }, { "name": "divider", "props": { "color": "borderPrimary", "thickness": 0.5, "spacing": { "before": 8, "after": 8 } } }, { "name": "paragraph", "props": { "text": "The point is not to eliminate taste. It is to give taste a structure. A team can disagree productively when the brief names the trade-offs in advance.", "font": { "italic": true }, "spacing": { "before": 12, "after": 0 } } }, { "name": "paragraph", "props": { "text": "EDITING PASS", "pageBreak": true, "font": { "size": 8, "bold": true, "color": "secondary", "characterSpacing": { "type": "expanded", "value": 24 } }, "spacing": { "before": 0, "after": 16 } } }, { "name": "paragraph", "props": { "text": "Remove until\nmeaning gets louder", "themeStyle": "title", "font": { "size": 27 } } }, { "name": "paragraph", "props": { "text": "A polished result often comes from subtraction, but not arbitrary minimalism. Remove elements only when their absence increases hierarchy, comprehension or mood.", "themeStyle": "subtitle", "font": { "size": 11 } } }, { "name": "text-box", "props": { "width": "100%", "style": { "padding": { "top": 10, "right": 14, "bottom": 10, "left": 14 }, "border": { "left": { "style": "solid", "width": 2.5, "color": "primary" }, "top": { "style": "none" }, "bottom": { "style": "none" }, "right": { "style": "none" } }, "shading": { "fill": "#F7F5F0" } } }, "children": [ { "name": "paragraph", "props": { "text": "Keep one hero", "font": { "size": 13, "bold": true, "color": "primary" }, "spacing": { "before": 0, "after": 3 } } }, { "name": "paragraph", "props": { "text": "Every page needs one dominant element. If two things ask for first attention, decide which one wins.", "font": { "size": 9.5, "color": "#434440" }, "spacing": { "before": 0, "after": 0 } } } ] }, { "name": "paragraph", "props": { "text": "", "spacing": { "before": 0, "after": 9 }, "font": { "lineSpacing": { "type": "exactly", "value": 2 } } } }, { "name": "text-box", "props": { "width": "100%", "style": { "padding": { "top": 10, "right": 14, "bottom": 10, "left": 14 }, "border": { "left": { "style": "solid", "width": 2.5, "color": "primary" }, "top": { "style": "none" }, "bottom": { "style": "none" }, "right": { "style": "none" } }, "shading": { "fill": "#F7F5F0" } } }, "children": [ { "name": "paragraph", "props": { "text": "Repeat quietly", "font": { "size": 13, "bold": true, "color": "primary" }, "spacing": { "before": 0, "after": 3 } } }, { "name": "paragraph", "props": { "text": "Consistency should be felt before it is noticed. Reuse spacing, alignment and text roles with discipline.", "font": { "size": 9.5, "color": "#434440" }, "spacing": { "before": 0, "after": 0 } } } ] }, { "name": "paragraph", "props": { "text": "", "spacing": { "before": 0, "after": 9 }, "font": { "lineSpacing": { "type": "exactly", "value": 2 } } } }, { "name": "text-box", "props": { "width": "100%", "style": { "padding": { "top": 10, "right": 14, "bottom": 10, "left": 14 }, "border": { "left": { "style": "solid", "width": 2.5, "color": "primary" }, "top": { "style": "none" }, "bottom": { "style": "none" }, "right": { "style": "none" } }, "shading": { "fill": "#F7F5F0" } } }, "children": [ { "name": "paragraph", "props": { "text": "End early", "font": { "size": 13, "bold": true, "color": "primary" }, "spacing": { "before": 0, "after": 3 } } }, { "name": "paragraph", "props": { "text": "Stop adding once the intended feeling is present. Extra proof often dilutes confidence rather than increasing it.", "font": { "size": 9.5, "color": "#434440" }, "spacing": { "before": 0, "after": 0 } } } ] }, { "name": "paragraph", "props": { "text": "FINAL CHECK", "font": { "size": 8, "bold": true, "color": "secondary", "characterSpacing": { "type": "expanded", "value": 20 } }, "spacing": { "before": 14, "after": 5 } } }, { "name": "paragraph", "props": { "text": "Can the reader see the point? Can they feel the intended tone? Can they tell what to do next? If all three answers are yes, the document is finished.", "font": { "size": 10.5 }, "spacing": { "after": 14 } } }, { "name": "divider", "props": { "color": "secondary", "thickness": 0.75 } }, { "name": "paragraph", "props": { "text": "Atelier Still is a fictional sample created to demonstrate a single-column, spacious Word layout with a restrained editorial character.", "font": { "size": 8, "italic": true, "color": "textMuted" }, "spacing": { "before": 4, "after": 0 } } } ] } ] }