version: 1
rules:
  require_primary_source: true
  require_version_applicability: true
  require_corroboration_for_major_change: true
  reject_unsourced_claims: true
  automatic_apply: false

# El contexto de la empresa no es una fuente de la profesión: vive en
# organization/roles/growth-marketer.md dentro de cada instalación.
sources:
  - name: NIST SEMATECH e-Handbook of Statistical Methods
    url: https://www.itl.nist.gov/div898/handbook/
    tier: standard
    topics: [experiments, uncertainty, sampling, inference]
  - name: ICC Advertising and Marketing Communications Code
    url: https://iccwbo.org/business-solutions/the-icc-advertising-and-marketing-communications-code/
    tier: standard
    topics: [claims, honesty, substantiation, disclosure]
  - name: EDPB Guidelines on targeting and consent
    url: https://www.edpb.europa.eu/our-work-tools/general-guidance/guidelines-recommendations-best-practices_en
    tier: regulation
    topics: [privacy, consent, targeting, transfers]
  - name: FTC Advertising and Marketing
    url: https://www.ftc.gov/business-guidance/advertising-marketing
    tier: regulation
    topics: [claims, endorsements, substantiation, disclosure]