# Taglines

On-voice lines, grouped by where they run. Pick one, do not stack three. A
headline earns its space by being specific — prefer the line that names a real
thing over the line that could belong to any company.

## Master positioning

> **Enterprise AI infrastructure and frontier models.**

The canonical descriptor (from `brand.json`). Use verbatim in meta descriptions,
app-store blurbs, and anywhere a single neutral sentence is needed.

## Home hero (pick one)

- Frontier models. Your infrastructure.
- The AI cloud for builders.
- Run AI. Not plumbing.
- Inference, agents, and models — one platform.
- The infrastructure behind frontier AI.

## Product surfaces

| Surface | Line |
|---------|------|
| Cloud | One platform for inference, agents, and search. |
| Models | Frontier models, served at cost. |
| Enso | The agent that reasons before it acts. |
| Base | Your data. One SQLite file. Yours to keep. |
| KMS | Secrets that never touch disk in the clear. |

## CTA labels

- Get started
- Start free
- Read the docs
- View on GitHub
- Talk to us

## Rules

- ≤ 7 words for a hero headline; ≤ 140 characters for a subline.
- Sentence case. No trailing exclamation. No emoji.
- A tagline states a fact or a capability, never a feeling. "The AI cloud for
  builders" is a claim you can test. "Amazing AI experiences" is not — do not
  ship it.