# trackers

id: exponea
name: Exponea by BloomReach
company_id: bloomreach
website_url:
  https://exponea.com/blog/bloomreach-acquisition-ceo-perspective/?utm_referrer=https%3A%2F%2Fexponea.com%2F


id: truoptik
name: TruAudience Data Marketplace
website_url: https://www.transunion.com/solution/truaudience
company_id: transunion
notes:
  Originally named Tru Optik before being acquired (Oct 2020) and renamed to TruAudience Data Marketplace:
  * https://newsroom.transunion.com/transunion-introduces-truaudience-marketing-solutions--to-power-privacy-centric-identity-and-data-capabilities-for-omnichannel-advertising/
  * https://web.archive.org/web/20210802092555/https://newsroom.transunion.com/transunion-accelerates-strategic-focus-on-identity-enabled-marketing-solutions-with-agreement-to-acquire-tru-optik

  Last version of Tru Optik's original homepage (https://truoptik.com/) before being shut down (Aug 2nd, 2021):
  https://web.archive.org/web/20210802131816/https://truoptik.com/


