{
  "schemaVersion": "0.1",
  "briefId": "sub_abc123",
  "preset": "med_spa",
  "briefSource": "agency_os",
  "business": {
    "name": "Glow Aesthetics",
    "type": "med spa",
    "website": "glowaesthetics.com",
    "location": "Scottsdale, AZ",
    "timezone": "America/Phoenix"
  },
  "offer": {
    "summary": "Injectables and facials for first-time and returning clients",
    "pricePoints": [
      {
        "name": "New client consult",
        "price": "19"
      },
      {
        "name": "Tox session",
        "price": "350"
      }
    ],
    "leadMagnet": "Free skin assessment",
    "avgDealValue": "350"
  },
  "audience": {
    "ideal": "Women 30-55 in N. Scottsdale",
    "painPoints": [
      "aging skin",
      "trust / who to go to"
    ],
    "objections": [
      "price",
      "fear of looking overdone"
    ]
  },
  "goal": {
    "primary": "book appointments",
    "salesStages": [
      "new lead",
      "contacted",
      "consult booked",
      "showed",
      "treated",
      "rebooked"
    ],
    "bookingNeeded": true,
    "followUpStyle": "high-touch"
  },
  "channels": {
    "email": true,
    "sms": true,
    "a2pStatus": "not started",
    "payment": "Stripe not connected",
    "calendarConnected": false,
    "social": [
      "instagram",
      "facebook"
    ],
    "hasPhoneNumber": "no"
  },
  "assets": {
    "existingPipeline": "no",
    "existingWorkflows": "",
    "brand": "logo + navy/gold, domain ready",
    "notes": ""
  },
  "flags": [
    "needs_a2p",
    "stripe_not_connected",
    "calendar_oauth_needed",
    "phone_number_needed"
  ],
  "team": {
    "staff": [
      {
        "name": "Dana Reyes",
        "email": "dana@example.com",
        "role": "Owner",
        "mobile": "555-010-0100"
      }
    ],
    "notifyName": "Dana Reyes",
    "callsName": "the owner"
  },
  "calendars": [
    {
      "name": "Consultation",
      "type": "round_robin",
      "staffNames": [
        "the owner"
      ]
    }
  ],
  "voice": {
    "threeWords": "warm, direct, unhurried",
    "signatureLine": "You will never look overdone here."
  }
}