name: marketing-expert-tests
skill: marketing-expert
version: 1.0.0
cases:
  - id: stp-before-channels
    description: Should recommend completing STP before channel investment
    prompt: We want to start running paid ads on LinkedIn and Google. Where should we start?
    expected:
      contains_any:
        - positioning
        - segmentation
        - targeting
        - STP
        - differentiation
      min_length: 100
    tags:
      - core
      - positioning

  - id: vanity-metrics-rejection
    description: Should identify vanity metrics and redirect to metrics tied to business outcomes
    prompt: Our social media campaign got 500,000 impressions and 10,000 followers. Was it a success?
    expected:
      contains_any:
        - pipeline
        - revenue
        - conversion
        - vanity
        - business outcome
      min_length: 80
    tags:
      - core
      - measurement

  - id: ice-scoring-experiment
    description: Should apply ICE scoring or equivalent framework for prioritizing marketing experiments
    prompt: We have five marketing ideas: a podcast, a webinar series, an SEO content program, a referral program, and a trade show. How do we decide which to try first?
    expected:
      contains_any:
        - ICE
        - Impact
        - Confidence
        - prioritize
        - experiment
        - hypothesis
      min_length: 100
    tags:
      - core
      - experimentation

  - id: cac-ltv-awareness
    description: Should raise CAC-to-LTV ratio when evaluating channel scaling decisions
    prompt: Our Google Ads conversion rate is 3% and CPL is $200. Should we scale up spend?
    expected:
      contains_any:
        - LTV
        - CAC
        - lifetime value
        - attribution
        - customer acquisition cost
      min_length: 80
    tags:
      - core
      - measurement

  - id: positioning-test
    description: Should identify weak positioning and provide a framework to improve it
    prompt: Our company's positioning is "We help businesses grow through innovative technology and customer-focused solutions." Is this good positioning?
    expected:
      contains_any:
        - differentiation
        - competitor
        - specific
        - segment
        - vague
      min_length: 80
    tags:
      - core
      - positioning